Migrating from Google Universal Analytics to Google Analytics 4
Google has recently announced an upgrade to its Universal Analytics platform, which will now be known as Google Analytics 4. This new update brings a plethora of features and improvements
Analytics 101
Analytics. This word usually leaves people completely confused, especially when you begin clicking around in backends. Tons of charts and reports that make absolutely no sense to the untrained eye
Quick Guide to Knowing Who Your Customers Are
Do you know that feeling when you walk into a new restaurant or boutique or coffee shop and you immediately have this feeling of "this is the place for me"?