Hope Clinical is an FDA approved clinical research facility in Canoga Park. Pharmaceutical companies rely on Hope Clinical to perform clinical trials for their drugs in a short period of time. Hope Clinical came to Navazon Digital to help recruit qualified patients for their studies. The problem was that they only have a short window of time to find, interview, qualify and enroll patients. Some studies require 50 or more patients.
Navazon Digital started by researching previously successful studies and successful competitors. Through research we found the right messaging that resonates with patients. We created highly focused landing pages for each clinical study with a simplified sign up form. We also created landing pages on Facebook. Navazon Digital created video and display ads that run on Google and Facebook ad networks, driving traffic to the landing pages. Now that the initial structure has been built, we are able to quickly ramp up when a new study is started. We continue to work with Hope Clinical on new studies.