One clear cut answer as to why should you invest in Facebook ads is that with a global audience of approximately 1.5 Billion people – around one-fifth of the entire planet’s population, give or take a few hundred million, advertising in Facebook’s ad network is one of the most important and solid marketing investments you can make.
Unlike traditional Google Search Ads, you can actually target your Facebook advertisements according to the demographics and interests of your users – rather than simply targeting according to what they’re searching for. Because of this, the refinements that are available to you when you set up audience targeting can be really impressive. Also, paid search helps prospective customers find your business, while paid social helps your business find prospective customers. Facebook advertising allows you to target specific audiences that are likely to be interested in your products and services by leveraging the immense wealth of data Facebook has about its users. Instead of finding as many people as possible, Facebook finds the right people, a paradigm that is the polar opposite of platforms such as TV and radio advertising.
There are many reasons you should invest in Facebook ads to promote your Brand. Here are the top two:
The first reason is that as Facebook’s user base has continuously grown over the years, it has developed a very sophisticated targeting platform compared to Google AdWords or other ad networks. Potential advertisers can target audiences based on locations, demographics, personal interests, purchasing behavior, life events, and thousands of other powerful and specific criteria that can improve the ROI of an advertising campaign. For instance, if you run a business that is mostly local, you can use Facebook to target customers in your chosen geographical region regardless of whether it’s a city, country, or village. As a result, Facebook ads give businesses a fantastic opportunity to develop and deliver customizable and budget-friendly promotional campaigns targeted specifically for a certain demographic.
The second reason why you should invest in Facebook ads is that Facebook allows you to spend as little as you like and still get results. The minimum spend for Facebook advertising is somewhere around $1 a day. Even if your budget is actually this small (which isn’t the case for most businesses), you can still reach thousands of people so long as you keep your targeting criteria as specific as possible. This is a great budget friendly option for business owners to market their brand.
Facebook’s growth is so important that, whether you use Facebook personally or not, the platform continues to align strongly with changing media habits and the adoption of consumer technology such as mobile devices. According to data from Facebook’s Q3 2015 earnings report, the number of daily active users accessing the site via mobile devices was 893 million during September of last year, a year-over-year increase of 27%. With the average consumer spending about 28 percent of his/her time on Facebook, Facebook is where your customers hang out so it’s too huge for a business of any size to ignore. Every minute, Facebook users Like more than 4.1 million posts, posting comments, status updates, and photos. So if your brand is not communicating with Facebook users, you are losing potential customers and essentially profits.