4 Effective Lead Captures for B2B Outreach
How Do I Get More Leads With My B2B Outreach?
It’s the age-old question when it comes to B2B outreach and attracting businesses to your service. And as times are changing, so are your customer’s needs and marketing habits. Just when you think you’ve found a great way to capture leads, something new comes along. If you are a business who relies on the internet to find new customers, it’s important to keep up with the latest B2B trends so that you have just that much more edge over your competitors.
4 Great Ways to Capture Leads with B2B Outreach
Email Marketing for B2B Outreach
We can’t say enough good things about email marketing. Not only is it great for brand awareness and using the data for tons of different marketing portals, but it’s also an extremely effective B2B lead conversion tool. You can send out something as simple as monthly emails to your prospects, even or set up sophisticated drip campaigns to guide them through the sales funnel. Email marketing is still one of the most effective means of lead conversion and it’s technologies just keep getting better and better. Make sure you are using your email marketing CRM system to its full potential!
Not only does consistent blogging keep your website fresh and allow you to rank higher on search pages, but it also establishes you as the authority in your industry. According to a benchmarks report done by HubSpot, companies that blog six to eight times a month double their lead volume. Blogging establishes trust, builds credibility and nurtures the lead before you even have to make contact with them.
Design Some Offers
When an offer is exclusive or has a sense of urgency attached to it, people love to take advantage of it. The more value you are able to present to your potential lead upfront for free, the more irresistible the offer becomes. Make sure you’re giving your leads something to walk away with – such as a downloadable or a free trial – so that when the time comes to make a purchase, they won’t be able to say no.
Pay Attention to Your Landing Pages
Many times, companies create landing pages with a call to action and don’t see conversions. Don’t just build your landing page and leave it to fend for itself. Make sure you are paying attention to it and its analytics. Is nobody being led to it? Your headline or your overall ad is bad. Is there a high bounce rate? People aren’t getting the value quick enough. Are people staying on the page, but there is a low conversion rate? You haven’t done a good enough job at quickly and clearly explaining the value, or the design of your page is just plain bad. There are a lot of valuable things that the metrics will tell you, so it’s important to listen to them.
Still need help with your lead captures for B2B outreach? Let us know! We can help you.