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4 Signs It’s Time to Redesign Your Website

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4 Signs It's Time to Redesign Your Website

4 Signs It’s Time to Redesign Your Website

Having a great website is one of the most important things for your business. Have you been looking at your website lately, wondering if it is time to stop making piecemeal changes and just go for a full upgrade? If you’re debating whether or not to make the leap (and the investment) into completely redoing your website, check out our top 4 signs it is time to redesign your website.

Redesign Your Website If It’s Not Mobile-Friendly

You probably know by now that being mobile-friendly is pretty much required, industry standard, and best practice for all websites. That’s not just because most website visits come from mobile and people prefer it, it’s also because your SEO ranking can actually be penalized if you’re not. If your website is not mobile-friendly, click away from this blog and start your redesign process ASAP!

4 Signs It's Time to Redesign Your Website

4 Signs It’s Time to Redesign Your Website

High Bounce Rate

If your website has a high bounce rate when you check your Google Analytics, chances are, it’s time for you to update your website. There can be many reasons people might bounce away from your website, including:

  • Slow loading speed. According to Google, over 50% of people expect a site to load in under 2 seconds. There’s nothing more frustrating than things running slow, and people are more likely to click away and find a competitor than they are to wait for your website to load.
  • Ugly design. If your website has a funky logo, crazy colors, disorganized design, and way too many pictures, that can cause users to register you as unprofessional and bounce right off.
  • Bad user experience. Is your menu confusing, service pages hard to find, contact information not in the footer, and generally disorganized? Bad user experience will cause people to bounce faster than you can say “user experience”.
  • No clear CTA. What do you want your visitors to do? Call, book, register, or visit? If it’s not clear, your users will feel confused and bounce away.

Low SEO Ranking – or None at All

If your website isn’t Google compliant or Google-friendly, it is in your best interest to scrap your current site and completely redesign it. Some CMS platforms, such as WordPress, will work hard to keep you updated will all of Google’s algorithm changes and are the most search-friendly. A lot of CMS platforms make it difficult for you to be SEO-friendly with hidden code and minimal customization features, so no matter how hard you try, your ranking might not rise.

It’s 5 Years Old or More

Trends change all the time, so if your website is 5 years old or more, it is time for a serious upgrade. Having a great-looking, on-trend website is a huge mark of professionalism and people will be more likely to choose you over your competitors. Because let’s face it, nobody likes outdated things.

Ready to make the leap and redesign your website? Let us know!

Armed with over 10 years of experience in digital marketing, Jaclyn Uloth started her career at a full-service digital marketing firm for five years, guiding many websites to completion as well as developing and executing sophisticated marketing strategies for countless brands. More recently, she was in charge of digital, social media, and paid advertising efforts for well-known multinational franchise operations. Currently, she is using her years of experience and writing abilities to write marketing copy and blogs to boost the online presence of the brands she works with.