4 Ways to Show Customer Appreciation Online
Everyone loves a good thank-you gift, especially people who have taken the time to get to know you, learn your sales pitch and eventually push through to sign up for your service or make a purchase. But, once the sale has closed and you’ve got their cash, it doesn’t mean the relationship ends there. Customers love feeling appreciated because it keeps them coming back. And, you get way better margins selling to existing customers than you do finding new ones. That’s why we put together 4 great ways to show your customer appreciation online with your digital marketing.
Show Customer Appreciation Online with Value
The reason your customers chose you is that they are in your target market, and you are the perfect fit for them. It can be easy to forget about marketing to your existing customers when you’re in the day-to-day rat race of finding new ones, but the simplest way you can show customer appreciation online is by giving your customers value. This can mean:
- Monthly email newsletter with tips, tricks, and a special coupon
- Rewards program they can sign up for online
- Sharing your customers and their experiences for others to see and take advantage of
Ask for Feedback
Let’s face it, people love giving their feedback online. Everyone has had an experience with the horror of an internet comments section, but there is always another side to that coin. It’s much easier for customers to tell you how they really feel behind a computer screen as opposed to in person or on the phone, even if it is good feedback. Social media presents a perfect opportunity for you to ask your customers for their feedback – good, bad, or ugly – and show them later on how you grew from it all.
Have an Event and Promote It
This works best if you have a brick-and-mortar, but you can have online “parties” as well. This is a growing trend for consumer-facing businesses to hold events (whether online or in-person) to show off new products, talk about a new service, and offer a special discount for existing customers at the end. It gives you an opportunity for your customers to feel appreciated, and you the opportunity to get a head start on sales.
Make a Video and Make It Personal
As you know, video marketing is on the rise. Take some time out of your busy day and thank your customers with a personal video. This can mean giving some shout-outs, announcing birthdays or just simply thanking your Twitter followers, specifically. It only takes about 5 minutes and does wonders showing your customers how much you care about them. Post it on social and watch potential customers see how much you appreciate the existing ones, too!
Want some help showing your customer appreciation online? Reach out to us! We’re experts in all things digital, and all things in making customers happy.