A Look Back at 2019 Marketing Trends
It’s almost 2020, and in order to go into the new year with a fresh marketing perspective, it’s important to master what 2019 has presented us. Digital marketing is an ever-changing field, constantly growing and adjusting its shape. You never know what might take hold next. Take look back at the 2019 marketing trends from this year that you can no longer hide from!
Illustration and Maximum Design
If there was any way to convince you that we humans love visuals over anything else, looking back at 2019’s design trends would be it. Long gone are the days of stark, clean, and minimalist design. This year showed us an emphasis on design elements such as:
- Beautiful photography on websites and ads
- Animated functionality
- Parallax and other fun scrolling effects
- Highly shareable infographics and animations on social media
- Videos on YouTube and social media
Voice Search is Screaming
We have been preaching loud and proud all year that voice search is on the rise — just check out this blog we wrote all the way back in March — and it’s completely changed the way SEO has been working. For example:
- Voice search has totally changed the way we frame our content. Instead of coming up with content and working in keywords for SEO’s sake, we have to look at it from the perspective on genuinely answering the question in a search query.
- Related to this, search terms have changed from single, quick keywords to long-form questions due to voice search assistant’s prompts to its users to ask it one.
- Blogging has seen a gigantic boom this year to help with SEO ranking. So much so that if you don’t have a blog, you’re probably noticing that your search ranking is plummeting.
Micro Influencers are Really Big
We all know that working with influencers is a really effective marketing strategy. People love getting recommendations on products from people they like or admire. As such, brands and companies would spend tons of money to work with the biggest influencers possible. However, 2019 has shown a shift from these major influencers to micro-influencers.
This shift has shown a huge rise in niche-like community influencers, such as mommy bloggers or foodies, to promote products for baby or that new kitchen gadget you invented. Many micro-influencers will work for a simple product-for-post exchange, or a very minimal fee, freeing up the rest of your budget to invest in other areas of marketing.
Instagram Stories Aren’t a Tall Tale
When Instagram stories first came out in late 2016, everyone was a little skeptical. Fast forward to 3 years later, where they get more reach impressions than the posts themselves. So much so that when people post a new post on the feed, they announce it in their stories to make sure people see it. Brands have begun the practice of always having something on their Instagram story 24 hours a day to keep their followers engaged and entertained. It’s also an extremely effective way to sell products or get people to your landing page once you’ve reached 10k followers.
Ready to jump into 2020 with up-to-date marketing strategies? Give us a call!