Migrating from Google Universal Analytics to Google Analytics 4
Google has recently announced an upgrade to its Universal Analytics platform, which will now be known as Google Analytics 4. This new update brings a plethora of features and improvements
Here’s How Marketers Tell Your Brand’s Story
Marketing Secret: How to Tell Your Brand Story Every brand has a story. In order for you to reach out to your target audience, you must be able to find them,
ChatGPT Pros and Cons
Understanding ChatGPT You know Google, and you know Bing, but do you know ChatGPT? ChatGPT is the hottest and most talked about search engine out there right now that uses artificial
What Is Your Brand Archetype? Find Out Here.
Let’s Talk About Brand Archetypes What is your brand’s personality? What are its character traits, the way it speaks, the way it serves, and the persona it exemplifies? Whether you’re aware
Digital Marketing Strategy to Recruit Volunteers for Clinical Research Trials
Recruiting volunteers for clinical research studies can be a challenging task, but social media and online advertising can be powerful tools to reach and engage potential participants. In this article,
Do You Know Your Customer Lifetime Value?
What Does Customer Lifetime Value Mean? There is no shortage of metrics, goals, and KPIs you are looking to set, follow, and exceed as a business owner. One of them includes