What is your Unique Selling Proposition?
A Unique Selling Proposition (USP) is a marketing concept that defines the unique and distinctive qualities of a product, service, or brand that sets it apart from its competitors. It's
Empathy Mapping
Understanding your Ideal Customer with Empathy Mapping When it comes to crafting the perfect marketing message, it comes down to one simple thing: Understanding your ideal customer. Everyone knows this, but
Finding Your Target Audience
Your Target Audience Isn’t “Everybody” Sadly, that statement is very hard for a lot of small businesses to believe. There isn’t one single business in the world who targets absolutely everybody,
