Migrating from Google Universal Analytics to Google Analytics 4
Google has recently announced an upgrade to its Universal Analytics platform, which will now be known as Google Analytics 4. This new update brings a plethora of features and improvements
What is a Competitive Market Analysis?
What is a Competitive Market Analysis? Think you know everything about your business? Think again! Before every sports game, coaches analyze and study their competitors, then craft a strategy based on
Preventing PPC Click Fraud and Unwanted Clicks
Preventing PPC Click Fraud and Unwanted Clicks PPC advertising is an extremely valuable tool to have in your digital marketing toolbox. It can propel your brand forward by driving relevant traffic
4 Ways to Make Your PPC Ads Better Today
Despite what you might think, PPC isn’t a “set it and forget it” type of thing anymore. It takes constant massaging, monitoring and updating to be successful. This is true
5 Things You Need to Run Ads
When you’re ready to run ads, it’s important that you have everything prepared beforehand. If you’re going to shell out some of your hard-earned money to run ads, you’ll want
4 Ads You Can Start Running Today
By now you know that one of the kings in the castle of digital marketing is advertising. Paying to play is almost required when it comes to having a successful
5 Foolproof B2B Outreach Tips
When you’re in the B2B (business to business) industry, getting new leads and guiding them through your sales pitch is extremely important to know how to do properly. Whether you
Let’s Talk About Split Testing
If you’re not split testing - you should be. Split testing, also known as A/B testing, is a way to compare and contrast different marketing elements to see what your
