Dental Sleep Medicine Marketing: The Future of Your Clinic
As a dental sleep medicine clinic, you offer your clients a wide variety of services. Whether they need simple dental procedures or life-changing airway surgery, it can be challenging to find a way to market all of your services in a way that serves you and your clinic. The best way to go about this is by breaking each one down into its own marketing strategy. Grouping your sleep apnea, TMJ, and airway services into one umbrella can help bring better awareness to these services without clouding it with other dental services. If you are a dental sleep medicine clinic and are ready to take your sleep disorder services to the next level, keep reading to learn just how to do it.
Spreading the Word About Dental Sleep Medicine
The thing about sleep disorders such as sleep apnea is that most people are unaware they are suffering from it. Sleep disorders, including sleep apnea, have become a significant health issue in the United States. It is estimated that 22 million Americans suffer from sleep apnea, with 80 percent of the cases of moderate and severe obstructive sleep apnea undiagnosed.
Also, according to the Sleep Apnea Foundation, OSA, which represents the great preponderance of the cases, when left untreated, can lead to high blood pressure, chronic heart failure, atrial fibrillation, stroke, and other cardiovascular problems; it is associated with type 2 diabetes and depression; and is a factor in many traffic accidents and accidents with heavy machinery, owing to the persistent drowsiness suffered by many OSA patients before the disease is recognized and treated. The public and the health community are generally aware of the increasing obesity of Americans, a phenomenon related to the increase in sleep apnea. Few outside the sleep medicine community, however, are aware that too little good sleep appears to be as much a factor in obesity as too much food and too little exercise.
With such a high percentage of sleep apnea cases going undiagnosed and such high health issues at stake, it is essential to promote your sleep disorder services and promote sleep disorders themselves.
Hyper Local Awareness Campaigns
As a local business, it is essential that your marketing efforts are hyper-local driven. If you’re located in Woodland Hills, California, it won’t make sense for someone across the country in Orlando to come across your website. In order to keep your marketing efforts under the constraints of the places you serve, we can help you with local directory listings, pay-per-click and social media ads, as well as search engine optimization for voice search.
Local Directory Listings
There are many local directories aside from Yelp and Facebook where consumers search for local products and services. In fact, there are over 70. And, the more of them you are on, the better the chances are of your clinic being found over your competitors.
In order to have successful local directory listings, you need:
- 100% complete and accurate listings on all directories
- Listing of your products and services using proper keywords to increase ranking
- MAP synchronization to ensure high data accuracy, resulting in higher rankings
- Monthly posting of special offers, coupons, and events onto directories and social media platforms.
- Professionally designed and branded social media content for your business.
- Professionally designed and branded special offers, coupons, and events for your business.
- Branded social media posts for special calendar days like Independence Day, Christmas, and New Year.
Working with Navazon Digital allows all of this, as well as transparency with monthly, comprehensive reporting of results.
Pay Per Click and Social Media Ads for Dental Sleep Medicine
Pay Per Click or PPC is the fastest and most direct way to find customers for your dental sleep medicine clinic. At Navazon, we have been creating and managing paid ad campaigns on Google, Bing, Facebook, Twitter, and Instagram since they started offering paid advertising—so, we know a thing or two about marketing you in this realm.
How it works:
- We begin by performing an in-depth analysis of your clinic and offers.
- We research your competitors’ ads and offers to ensure your claims and offers are competitive.
- We devise a winning strategy for your campaigns and, together, we set budgets and schedules.
- Our US-based PPC account managers create your ad campaigns.
- We monitor and optimize the campaigns, fine-tuning ads, keywords, and PPC bids.
- You receive a detailed monthly report with comments and actionable advice.
Search Engine Optimization for Voice Search
You’re likely well aware of search engine optimization and what it is. If not, your website needs to be optimized to be found on search engines. There are a million and one ways of doing this, whether it is through keywords, meta descriptions, alt tags, rich content writing, or even the platform your website is on. Nowadays, there is one more thing to add to this list: Your website needs to be optimized for voice search.
Siri, Alexa, and the rest of them work to find results in a different way than we do. They rely on schema to get them what they need, and the websites that have better schema get rewarded. At Navazon, we are experts at schema for voice search, as well as traditional SEO. This means that whenever a person in your target audience searches for anything related to sleep dentistry, sleep disorders, sleep apnea, TMJ, or the like, your clinic will show up highest.
Lead Generation for Your Dental Sleep Medicine Clinic
After you’ve got the strategy of spreading awareness of sleep disorders and your services to help them, it is time to drive leads to your clinic. Driving leads is how we get people to pick up the phone, fill out a form, or otherwise finally make the decision to reach out to you for an appointment. Some of the many ways we can help you achieve more leads include email marketing and website design, and optimization.
We understand that integrating this new system into your business can be difficult; at Navazon, we create the CRM that manages the leads and train your staff on how to use it. Based on your needs and schedule, you can turn the volume of leads up or down and keep the flow of your business running smoothly.
Email marketing is one of the most profitable ways you can market your clinic, but chances are, it is highly underutilized. That monthly newsletter that your front office sends out every month isn’t enough anymore. Through sophisticated drip campaigns, segments, split testing, and more, email marketing can be the best way for you to get new customers in a cost-effective and fully measurable way.
Website Design and Optimization
Chances are, your dental sleep clinic has a website. But is it serving you in the best possible way to get new leads? Some of the ways we can turn your website into a lead-driving machine include:
- Easy to use. This seems like a no-brainer, but your website needs to be easy to use across all devices and quick to load. Any millisecond of lag time can mean a lost potential client.
- Simple navigation. Having a large, complicated site structure isn’t serving you. Cut down your website’s wireframe and keep it as simple as possible. Highlight important things, such as “Book a Consultation,” in the top right in its own button.
- Be available 24/7. By offering a chatbot, email support, two-way texting, an FAQ section, or support videos, you won’t miss any opportunity to serve a potential client.
- Elevate your design and copy. By investing in professional content writers and graphic designers, you take your clinic’s professionalism up a notch—which might be just the thing to make someone pick up the phone and call over your competitor with messy copy and ugly graphics.
Bringing Awareness to Your Sleep Apnea, TMJ, and Airway Services
As a dental sleep clinic, your wide variety of services needs to be broken down in an easy-to-digest way. Many people looking for sleep apnea, TMJ, and airway services might not know that a dentist is their best course of treatment. As such, bringing awareness to your services in a creative way will help drive leads to your dental sleep medicine clinic.
YouTube is the second most used search engine, behind its parent company, Google. As such, video production should be a key component of your marketing strategy to drive traffic to your website and get new, qualified leads.
Some ideas for video production for your dental sleep medicine clinic are:
- The comfortable look and feel of your office
- The bedside manner of the staff
- The process of a consultation or procedure
- An in-depth informational video about sleep disorders and your treatment services
- Testimonials of current or past patients
Social Media for Dental Sleep Medicine
Social media is a very popular avenue to promote your dental sleep clinic. An expertly-crafted social media strategy will allow you the opportunity to run hyperlocal ads, target your target demographic, as well as show off your office and services in a fun and unique way. Being on-trend with current social media challenges, unique videos on TikTok, and nitty-gritty Instagram stories will make your clinic more relatable over your competitors.
The goal of your social media strategy would be to not only show off your services, professionalism, and expertise; but to also make people comfortable. Sleep dentistry can be a scary thought for many, but the better they are able to get to know you through your social media account, the more likely they will choose you over your competitor.
Last but certainly not least—one of the best ways to promote your services and your clinic is by keeping a regularly updated blog page. Blogging is the fuel for search engine marketing. Search engines love valuable content and reward you for it. In fact, 60% of businesses who blog acquire more customers. Well-written blog articles demonstrate your expertise in the subject matter and build trust with your audience and provide your website with new, rich content for search engines to explore every month.
We can also work your blogs into our schema work, which will help them become rich content when someone is searching for a particular topic related to your dental sleep medicine clinic. Then, once you have captured your audience’s attention, a well-written blog will guide them along the sales process. Selling without being sales-y is the essence of excellent content writing, but you have to give your audience a clear action to perform at some point. That is where your fully optimized website comes in.
Working with Navazon Digital
Dental sleep clinics have a vastly untapped market with sleep apnea, TMJ, and airway services. Even if you are happy with your clinic’s current marketing, we can work with you on just those services alone. We have been filling dental practices with Sleep Apnea, TMJ, and Airway patients for the past three years. We implement marketing programs that are tested, and the results speak for themselves. Many marketing firms may know the general dental market, but they do not know the Dental Sleep Medicine market—which is where Navazon comes in.
We have tested many different campaigns over the years, employing truly tested programs. We have been providing our clients with leads that produce anywhere from 5 to 10 times their marketing investment, and we’re ready to take on more.
If you’re ready to talk about your dental sleep medicine clinic’s sleep disorder services, we would love to speak with you on a free 15-minute Zoom call. The 15-minute call will be information-packed and you can walk away knowing that you have gotten real value from the call. We will explain how we will attract Sleep Apnea, TMJ, and Airway patients for your practice to dramatically increase your bottom line.
Ready to get started? Click here for your free 15-minute Zoom consultation!