How to Make Your Marketing Work For You
Let Your Marketing Do The Work For You
One of the great things about digital marketing for a doctor’s office or medical clinic is that there are so many avenues you can pursue to promote your business. It can be hard to keep up with social media daily, keep an eye on all of your ads, and be timely with your blogs. While all of that is important, it can be hard to do it perfectly. Luckily, there are some great ways you can make your marketing efforts do the work for you so that you can sit back and watch your ROI build.
Leverage the Online Reviews of Your Clinic
Not sure what to post about on social media today, or what to write for your monthly blog? Leverage your online reviews and do a roundup! There’s nothing wrong with giving yourself a little pat on the back every once in a while, and it might spark a reminder for a current or past patient to leave their review, as well.
Build Out Your Google & Bing Business Pages for Your Medical Office
Google My Business and Bing Places are super important for local businesses and doctors offices. Just spending 5 or 10 minutes building out your business listings with updated photos, a business description, answering questions, and updating your hours will go a long way. Posting a photo of the outside of your building, treatment rooms, smiling staff, and some before-and-afters are great places to start. You will be surprised at how much it will help your SEO!
Give Exclusive Deals to Local Businesses
Are you in a shopping center with other local businesses, or in a medical campus with other businesses walkable nearby? Whip up a special neighbor coupon, print them, and ask them to keep them at the front for their customers. You can also return the favor by keeping some of their coupons at your front desk. Not only is it building a neighborly relationship and potentially gaining some new patients, but your current patients will love all the awesome coupons you have!
Offer Special Pricing for Influencers
It’s all about social media these days, and checking out a medical procedure on social media before booking is becoming pretty commonplace. Reach out to some influencers (accounts with large followings) in your area and offer them free or special pricing on your services. You can also offer special pricing for them to give their followers — such as $100 off or a free consultation — so that you can track it.
The influencers will be able to post about their experience while showing off what is involved to all of their thousands of followers. By showing an upbeat, positive side to your medical practice, potential patients will feel less intimidated or scared of picking up the phone and booking a consultation.
Want more tips and tricks for making your marketing work for you? Give us a call! Marketing doctor’s offices and medical clinics are our sweet spot, and we can help.