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Instagram Industry Standards You Should Know

Instagram Industry Standards You Should Know

4 Instagram Industry Standards You Need to Use

Social media for business is an entire beast in and of itself when it comes to digital marketing. At first, it sounds pretty simple: Your business needs to be on social media. You sign up for your pages, but now what? If you’re ready to step up your Instagram game and be as on-trend as possible, we’ve got some Instagram industry standards you need to know.

Instagram Industry Standards #1: Clean Up Your Bio

The great thing about Instagram is you can quickly explain what your business is at first glance. The platform allows space for about 150 characters, which is plenty for you to explain what you do in a few short sentences. Sounds easy, right? In comes our first Instagram industry standard tip: clean it up and don’t make it a paragraph.

As with most things aside from Instagram bios, when text is bulleted, it is much easier to read. People are more quickly able to scan and see what you do, rather than having to wade through an entire paragraph. Here’s an example:

Navazon Digital is a one-stop agency that increases profits through data-driven marketing. Click the link below to learn more!

Navazon Digital is a:
– One stop agency that
– Increases profits through
– Data-driven marketing
Click the link below to learn more!

Which one was easier to read?

Instagram Industry Standards You Should Know

Instagram Industry Standards You Should Know

Invest in Presets

Choosing the right photos for your feed can seem daunting. Making sure they look good and that they are cohesive with the rest of your page can take up a lot of time. That’s why investing in presets can help save you a lot of time, while also making your page look professional. They’re only $3-$10 on websites like Etsy and there are hundreds to choose from. First impressions matter, so make sure your photos look great and that your feed flows nicely.

Get Organized

Yes, there is such a thing as posting sloppily on Instagram, especially if you have a variety of things that you post about. If you like to post photos of your product, inspiration quotes and people using your product, make sure they’re organized nicely. Use a website like Planoly to plan it all out before you post.

Think About Your Hashtags

Hashtags are the filing system of Instagram. They are how you spread the word about your photo, and in turn, your business. While a photo of a rose might be tempting to use #rose on, as a local florist, you need to be more mindful. Try using more local hashtags and other things that will help your customers find you, rather than getting lost in a sea of millions of other photos. Each hashtag is an opportunity for your target audience to find you. You’re allowed up to 30 hashtags per post, so why not take advantage of all of them?

Ready to step up your Instagram game? We can help! Give us a call and we will help you bring your social media into 2019.

Armed with over 9 years of experience in digital marketing, Jaclyn Uloth started her career at a full-service digital marketing firm for five years, guiding many websites to completion as well as developing and executing sophisticated marketing strategies for countless brands. More recently, she was in charge of digital, social media and paid advertising efforts for well-known multinational franchise operations. Currently, she is using her years of experience and writing abilities to write marketing copy and blogs to boost the online presence of the brands she works with.