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Why is Instagram verification important?

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Why is Instagram verification important?

Instagram verification gives you absolutely no added benefits that non-verified accounts get. Really, it’s nothing more than just a blue checkmark next to your name. So, why care? Well, that little blue checkmark holds a lot of power!

Instagram verification is important for several reasons:

Authenticity and Credibility

The blue verification badge on an Instagram account indicates that it is authentic and belongs to the person, brand, or entity it claims to be. This helps users to identify legitimate accounts and avoid impersonation or fake profiles. Verification adds credibility to the account and ensures that users can trust the content and information shared by the account.

Brand Recognition

For businesses, public figures, and influencers, having a verified account helps in building brand recognition and authority. It distinguishes their account from numerous other similar accounts, making it easier for followers to find and connect with them. Having a verified checkmark on your Instagram profile will instantly give your brand a ton of perceived value. It gives customers great trustworthiness for your brand, as well as respect. Instagram verified accounts are supposed to only represent the most popular brands and people in the world, so it makes your company look super exclusive and important. This puts you head and shoulders above your competitors! It shows off your credibility and give people a sense of trust when they view your profile, from your followers to potential customers.

Increased Visibility

Verified accounts are more likely to appear higher in search results and in Instagram’s “Explore” section. This increased visibility can lead to more followers, engagement, and overall growth for the account.

Protection from Impersonation

Verification helps protect high-profile accounts from malicious users’ impersonation. With the verification badge, it becomes harder for others to create fake accounts pretending to be the verified entity.

Enhanced Account Features

In some cases, Instagram offers additional features and insights to verified accounts, such as access to analytics and the ability to add links to Stories (swipe-up feature), which can be valuable for businesses and creators.

Trust among Followers

Verification instills trust and confidence in followers, as they know they are interacting with the genuine account of the person or brand they want to follow. This trust can lead to stronger relationships with the audience and better engagement.

Collaboration Opportunities

Brands and businesses often look for verified influencers or accounts to collaborate with for marketing campaigns and promotions. Being verified can open doors to more collaboration opportunities and partnerships.

Instagram verification also gives you a bit of posting power, in that what you post holds more value than non-verified accounts. Non-verified accounts that constantly interact with verified accounts gives the non-verified accounts more “clout”, and can therefore help their chances of becoming verified. These people and brands will want to cross-promote with you to be able to help their own clout, and in return you might get some pretty cool business opportunities.

In addition, much like it is in real life, high society likes to mingle with other high society. Having a verified badge will get you on the fast track to talking with other verified profiles, and that opens up a lot of opportunities. Basically: your network just got a whole lot more valuable.

 

Verification across the board

If you happen to obtain the holy grail of Instagram verification, other social media sites will take notice. It’s very likely that once you get verified on one platform, you will get verified on the other. This helps your brand value tremendously, and since it’s so rare to get on Instagram, other sites will take notice. Verifying your profile allows you to stand out from the crowd and showcase your legitimacy, helping you build even more trust with your audience. It’s like wearing an invisible badge of pride, letting everyone know that you’re worth their attention.

 

It’s worth noting that Instagram has specific criteria and guidelines for granting verification badges, and not all accounts are eligible for verification. Generally, accounts that are at risk of being impersonated, have a significant following, and are notable in their field are more likely to be considered for verification.

Let us know!

Did you submit for verification on Instagram? Were you successful? Keep us updated in the comments below!

Armed with over 10 years of experience in digital marketing, Jaclyn Uloth started her career at a full-service digital marketing firm for five years, guiding many websites to completion as well as developing and executing sophisticated marketing strategies for countless brands. More recently, she was in charge of digital, social media, and paid advertising efforts for well-known multinational franchise operations. Currently, she is using her years of experience and writing abilities to write marketing copy and blogs to boost the online presence of the brands she works with.