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Instagram Verification is Open!

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Instagram Verification is Open!

Pull out your phone, because Instagram verification is currently open! As we all know, it’s been pretty darn near impossible to become verified on Instagram without some kind of a celebrity status, or an uncle’s cousin’s friend’s wife who works at Instagram to help you out. Call it what you want – the Badge of Honor, the Holy Grail of Social Media, the Blue Gold. The bottom line is: above all other social media platforms, this badge is the rarest and most difficult to obtain – up until now, that is.

It’s never been possible to actually submit to become verified like it is on Facebook, or like how Twitter has temporarily opened up in the past. While there’s no actual guarantee that you’ll become verified once you submit, you can at least give it a shot now!

How to do it

  1. Open Instagram on your phone and head to your profile
  2. Open the Settings in the top right
  3. Under Account, tap on Request Verification
  4. Fill out the form and attach a photo of your ID
  5. Tap Send
  6. Wait patiently!

Why it matters

Instagram verification gives you absolutely no added benefits that non-verified accounts get. Really, it’s nothing more than just a blue checkmark next to your name. So, why care? Well, that little blue checkmark holds a lot of power!

Brand value

Having a verified checkmark on your Instagram profile will instantly give your brand a ton of perceived value. It gives customers great trustworthiness for your brand, as well as respect. Instagram verified accounts are supposed to only represent the most popular brands and people in the world, so it makes your company look super exclusive and important. This puts you head and shoulders above your competitors! It shows off your credibility and give people a sense of trust when they view your profile, from your followers to potential customers.

Influencer power

Instagram verification also gives you a bit of posting power, in that what you post holds more value than non-verified accounts. Non-verified accounts that constantly interact with verified accounts gives the non-verified accounts more “clout”, and can therefore help their chances of becoming verified. These people and brands will want to cross-promote with you to be able to help their own clout, and in return you might get some pretty cool business opportunities.

In addition, much like it is in real life, high society likes to mingle with other high society. Having a verified badge will get you on the fast track to talking with other verified profiles, and that opens up a lot of opportunities. Basically: your network just got a whole lot more valuable.

Verification across the board

If you happen to obtain the holy grail of Instagram verification, other social media sites will take notice. It’s very likely that once you get verified on one platform, you will get verified on the other. This helps your brand value tremendously, and since it’s so rare to get on Instagram, other sites will take notice. Verifying your profile allows you to stand out from the crowd and showcase your legitimacy, helping you build even more trust with your audience. It’s like wearing an invisible badge of pride, letting everyone know that you’re worth their attention.

Let us know!

Did you submit for verification on Instagram? Were you successful? Keep us updated in the comments below!

Armed with over 10 years of experience in digital marketing, Jaclyn Uloth started her career at a full-service digital marketing firm for five years, guiding many websites to completion as well as developing and executing sophisticated marketing strategies for countless brands. More recently, she was in charge of digital, social media, and paid advertising efforts for well-known multinational franchise operations. Currently, she is using her years of experience and writing abilities to write marketing copy and blogs to boost the online presence of the brands she works with.