Learn The Role of AI in Digital Marketing
How to Incorporate: The Role of AI in Your Digital Marketing
As quickly as you can spell it, AI has become a powerhouse when it comes to search and content creation. With so much time, energy, and money saved with AI tools, it can make companies start to wonder how they can adopt it in their own marketing strategies. Some of these roles of AI in digital marketing have been used for years already, while many of them are brand new. We’re here to reveal our best AI secrets, how we’re using AI for our clients, and how AI helps us gain efficiencies within our marketing agency and, ultimately, for the clients we serve. Keep reading to learn more about the role of AI in digital marketing and how you can start incorporating it today.
Using AI for Images
In a matter of seconds, AI gives you the ability to have high-quality, AI-generated images that would normally require a full-scale photoshoot and an entire staff to generate. Depending on the circumstance, using AI for images is a great way to incorporate AI into your digital marketing plan. Here are some great ideas for ways you can use AI for your company:
- Quick and easy high-quality images to use for social media
- Generate photos of a model wearing different colors or styles of clothing
- Choose different backgrounds for photos
- Fulfilling the need for last-minute ideas for social media or email marketing
Need an image of a group of people wearing your company’s t-shirts at the beach? Want to put a different background on the photo of your office to see if that new paint color will work? Need an image for social media so that you can jump on board a viral trend as quickly as possible and stay in the forefront?
There are plenty of ways to generate AI images, with many image tools offering the service within their platforms. Canva, for example, makes creating images even easier with its AI tool. They break it down into a simple, 5-step process:
- Start a design project from scratch or with a template. On the editor, go to the sidebar and click “Apps,” then select the “Text to Image” app.
- Describe the image you’d like to generate. The more detail you can provide, the better.
- Choose an image style from our available options like Watercolor, Filmic, Neon, Color Pencil, and Retrowave. Then, click “Create your image.”
- Finish up the AI-generated image by adding effects, filters, and other elements from our library.
- Download your AI-generated images, use them on your other Canva projects, or share them directly from Canva on your online platforms
However, it is important not to go overboard with AI-generated images. Many customers can quickly decipher what looks real and fake, and some platforms, such as Twitter, have image fact-checkers to let their audience know if an image is AI-generated or not. Seeing too much of it can leave a bad taste in users’ mouths. While AI-generated images can be a helpful tool in a pinch, it is still essential to create real images and take advantage of user-generated content to keep things authentic, fresh, and genuine for your customers.
The Role of AI in Audience Targeting and Segmentation
Another great way to use AI in your digital marketing strategy is through audience targeting and segmentation. At Navazon, we use AI for this as a quick and easy way to help find target audiences for ad campaigns.
Finding your target audience involves a careful process of dividing your customers into groups based on such things as:
- Pain points
AI tools can do this work hundreds of times faster than a human, which allows marketing firms like ours to become more efficient, maximize your budget, and get your company’s message out faster to those who need it. Empathy mapping is one of the most important aspects of finding your target audience. While it is still important to have human input and brainstorming when it comes to finding your target audience, AI can help with a lot of the legwork in trimming the fat and narrowing everything down to what you should focus on.
Smart Bidding: Optimizing PPC Campaigns with AI
Google Ads and Facebook Ads platforms both use AI to reach the right audience and optimize the ads for better engagement. According to Google, Smart Bidding refers to bid strategies that use Google’s AI to optimize for conversions or conversion value in each and every auction—a feature known as “auction-time bidding”. Target CPA, Target ROAS, Maximize conversions, and Maximize conversion value are all Smart Bidding strategies.
Smart Bidding allows you to set performance targets and customize settings to your unique business goals:
- Optimize Search bids to your selected attribution model, including data-driven attribution.
- Set device-specific performance targets for mobile, desktop, and tablet with Target CPA bidding (coming soon).
- Use built-in steering features to keep specific bidding strategies in place.
Since AI is such a helpful tool in segmentation to find your right target audience, it only makes sense that AI can help get your message to them much faster, as well. However, always make sure that you have an SEO strategist review all of your AI-generated SEO work to ensure accuracy before you deploy any new ad or campaign.
Chatbots and Virtual Assistants: Enhancing Customer Engagement with AI
Chatbots and virtual assistants are the grandfathers of early AI adoption in digital marketing. Chances are, you either incorporate a chatbot or virtual assistant in your company already, and chances are even higher that you have used one yourself in recent years.
One of the most important aspects of running any business is having great customer service. You want to make sure your customers feel heard, that their questions are answered, and that they feel as if they are being well taken care of. A very easy way to do this is through adopting an AI chatbot or virtual assistant.
Through these tools, you are able to pre-set answers to frequently asked questions and guide the user to a successful conclusion without ever having to speak to them. There are no business hours your customers need to wait for, and you can help them day and night immediately with any of their issues.
Chatbots and virtual assistants also offer multilingual support, easy checkout, faster response time, omnichannel support, proactive customer service, and much more. Using these AI tools can help grow your business by keeping your customers happy while also learning important insights about them. What is the number one question or concern your customers are bringing to your chatbot tool? What do they need the most help with? The least? These valuable insights would take longer for a human to gather, whereas with AI chatbot tools, its available with just the click (or tap) of a button.
AI-Driven SEO Strategies: Staying on Top of Search Rankings
Another role of AI in digital marketing includes using AI for your SEO strategies. AI SEO tools provide valuable insights into how you can maximize the content on your website. AI tools are largely content-driven, so it only makes sense that you can use AI to help you find holes to fill. Whether it’s a higher word count on your pages, better metadata descriptions, improving user experience, or content optimization, AI SEO tools can help get you there.
According to LinkedIn, the use of machine learning for website ranking is a powerful tool that can be used by businesses to boost their search engine visibility. AI algorithms can analyze large amounts of data and generate insights into how websites can rank better in search engines. With this technology, businesses can make more informed decisions about their SEO strategies, enabling them to drive more organic traffic to their sites. AI-driven SEO techniques such as natural language processing and keyword extraction can help identify the most relevant topics for content creation and optimization, while AI tools for website ranking analysis can provide detailed insights into how search engine rankings are changing over time.
When it comes to using AI for content creation to rank higher for SEO, it is important not to rely on the AI tool wholly. Make sure you have a human review all AI-generated writing content, as AI content tends to be a little choppy, less authentic, and can accidentally plagiarize. All of these things can ding you on search engines.
Automated Email Marketing: Enhancing Campaign Efficiency with AI
Email marketing is still the king of digital strategies. No matter what kind of brand you are, email marketing should be incorporated into each and every marketing strategy. Long gone are the days of monthly or weekly newsletters, and in are the days of hyper-personalized email experiences.
It’s true: Customers LOVE personalization. According to Statista, 90% of consumers find personalized content very or somewhat appealing, and the leading type of personalization experience that marketers use is email. With email automation, you can easily set up a series of personalized emails to guide your users through your sales funnel and grow your relationships with them.
For marketing teams like us, automated email marketing tools allow our team to spend less time compiling email lists, scheduling messages, designing campaigns, and keeping up with timing. Instead, we can focus on better content and messaging strategies that will ultimately allow for a stronger relationship with your customers.
You can also improve your customer retention rate without ever even knowing it. Scheduling messages so that customers hear from you regularly, sending emails whenever someone abandons a cart, or sending an email when someone hasn’t visited in 30 days are all great ways to keep your customers happy without ever having to lift a finger.
Finding the Right Role for AI in Your Digital Strategy with Navazon Digital
Ready to embrace AI? Navazon Digital can help with maximizing your budget, our efficiency, and your overall marketing strategy with the help of cutting-edge AI tools.
Navazon helps businesses increase profits through data-driven marketing that expands opportunities and reduces risk. As marketers and entrepreneurs, we understand the value of developing a memorable brand through creativity and consistency. This is accomplished through targeted graphics, videos, and websites that reflect our proven, time-tested methodologies and detailed analytics. It is an approach that’s proven effective for companies of all sizes, from start-ups and medium-sized businesses to large firms with an international presence.
We are content creators who listen to our clients so that we can formulate ideas and strategies based on your unique goals and philosophies. Thinking through those goals with our analytics-based approach, we study not only your tendencies but those of your competition and the market as a whole.
Equipped with this knowledge, we develop a powerful plan, test it and then roll it out on a modest scale. Once we arrive at the winning formula, we can scale up rapidly to meet even the most optimistic growth projections.
At Navazon, we do not believe in “one size fits all.” Every part of the marketing plan is customized to address your unique niche and positioning strategy. It’s how we excel. It’s why we succeed.
Schedule a free consultation with us now! Visit us at navazondigital.com for more information.