Plan Out Your 2024 Marketing Goals
The new year is when companies roll out their latest and freshest marketing to set a tone for the year ahead. As the business landscape continues to evolve, so does the marketing realm. Each year brings new challenges and opportunities, and to stay ahead of the curve, it’s crucial to plan out your marketing goals well in advance. As we approach 2024, now is the perfect time to strategize and set the stage for a successful year of marketing endeavors. Whether you’re a seasoned marketer or just starting, crafting a well-thought-out marketing plan can make a significant difference in achieving your business objectives.
Plan Out Your 2024 Marketing Goals by Looking at 2023
Before diving into your 2024 marketing goals, take a moment to reflect on the past year. What were your successes and shortcomings? Analyze your marketing campaigns, initiatives, and strategies. Identify what worked well and what could have been improved. This retrospective analysis provides valuable insights that can inform your upcoming goals.
While you’ve got your sights set on the future, it is important to learn from the past. Gather up as many analytics as you possibly can — website traffic, ads you ran, social media reports, sales reports, anything really — and spend some time on finding trends. You might be surprised at what you find, and you’ll be able to capitalize on it early with the proper channels and campaigns.
Set a Marketing Budget
Be realistic and set a marketing budget for the year to stick to. Some things to keep in mind when creating your marketing budget include:
- Ad spend
- Hiring marketing talents such as graphic designers, copywriters, or SEO help
- Purchasing tools
- Free services or products to give away, or coupon codes to implement
- Social media boosting budget
- Photography and Videography
- Your time spent on marketing efforts
Clarify Your Branding
There’s nothing worse than a company with sloppy branding. You need consistency, so make sure you know what your company looks like and sounds like marketing-wise. This can include working with your marketing agency on creating a branding package, social media templates, email marketing templates, a style guide, and much more.
Check the Calendar
Take a look at the calendar and start planning for upcoming holidays, sales, releases, and promos. Decide what time of the month you want your monthly coupon code email newsletter to go out, when you want to start gearing up for the summer, and when you need to start prepping for this year’s holiday sales. See a sales bump in June every year? Mark your calendar for planning in early May so you can get all your campaigns rolled out in time to boost sales even more. Is there a lull in the winter? Mark your calendar to come up with some aggressive promo codes and giveaways in the fall so you can get ahead of it and still bring money in the door.
Make an Investment
Taking on all of your 2024 marketing goals might be tough to do all on your own. If you need help planning your marketing strategy for the year, it might be time to make an investment and let some experts handle it for you. A marketing agency, like ours, can do all the legwork while you keep doing what you do best. This includes everything from:
- Website design
- Search engine optimization
- Ad campaign management
- Balancing your marketing budget
- Graphic design
- Video production
Consider Showing Off Public Health Guidelines
To really freshen up your marketing for 2024, it is important to make sure you look like your marketing really IS fresh – and the best way to do that these days is to incorporate public health guidelines into your imagery and copywriting. The coronavirus pandemic and it’s public health guidelines are sure to stick around for a while, so this makes it very important to update your imagery and copy.
- Photos of you and you customers or patients wearing masks
- Copy about how important safety of your customers or patients is
- Photos of people standing 6ft apart from each other
- Imagery of the public health guidelines you have put in place, such as plexiglass, seats situated 6ft apart, hand sanitizing stations, signs about masks, and more
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