Better Food is a startup food import brand which sells directly to consumers via their online store. They also sell wholesale to brick and mortar ethnic grocery stores. Better Food sources popular edibles from Iran’s rural farms and remote village growing areas, as well as from other trusted food suppliers throughout the region and imports them to the US for Iranian expats, exotic food lovers, and chefs.
To build a modern online store that is easy to navigate, while presenting and describing the foods for both Iranians and others who may not be familiar with the foods. We also wanted to market the website to food lovers in the US.
We wanted to appeal to the sense of nostalgia of the expats since the foods they ate when they were kids are now available to them again. Our other audience members are chefs and food lovers who want to try new things, so we needed to present the food with beautiful photography, product descriptions, and usage instructions. We also had to make sure it is optimized for search terms in both English and Farsi.
Social Media Engagement
Integrated Digital Marketing
Great product photography was the key to success for Better Food. We shot all the products against a white background from every angle. This would allow the consumer to inspect the product as if they were standing in a grocery store aisle. We made sure the functionality was available to zoom in and read the ingredients. Our staff wrote all the food titles and descriptions, incorporating both the Persian name (in Latin characters) and the English product names. We built the catalog so that it could be used for wholesale and online retail, and could be transmitted to other marketplaces like Amazon and eBay. We built the cart using the free and open-source shopping cart; WooCommerce and optimized every product using schema markup and SEO techniques.
Along with photography, we shot a 30-second commercial for TV and social media that targeted Persian families in the US. We built a wholesale product catalog in print and PDF for B2B marketing to ethnic grocery stores, and created ad campaigns for Google Ads, Facebook, Instagram and Pinterest.
Although this is a new brand who just launched a few weeks before this case-study was created, they are already receiving online orders regularly. They have also signed up an impressive number of wholesale clients from around the US. We are currently testing ad campaigns on Google Ads, Facebook, and Instagram. We can see that their traffic is almost equally divided between paid search, social media, and organic traffic which is ideal for a new online brand.