Profit. Ability.

Client Case Study

BetterFood

Winner of the 2019 Communicator Awards | Award of Excellence | Websites – General-Food and Beverage for Websites
Portfolio BetterFood

Better Food is a startup food import brand which sells directly to consumers via their online store. They also sell wholesale to brick and mortar ethnic grocery stores. Better Food sources popular edibles from Iran’s rural farms and remote village growing areas, as well as from other trusted food suppliers throughout the region and imports them to the US for Iranian expats, exotic food lovers, and chefs.

Portfolio Item BetterFood

Objectives

To build a modern online store that is easy to navigate, while presenting and describing the foods for both Iranians and others who may not be familiar with the foods. We also wanted to market the website to food lovers in the US.

Strategy

We wanted to appeal to the sense of nostalgia of the expats since the foods they ate when they were kids are now available to them again. Our other audience members are chefs and food lovers who want to try new things, so we needed to present the food with beautiful photography, product descriptions, and usage instructions. We also had to make sure it is optimized for search terms in both English and Farsi.

Product Photography Digital Marketing Agency

Product Photography

Ecommerce website Digital Marketing Agency

e-Commerce Website

Copywriting Digital Marketing Agency

Copy Writing

Video production Digital Marketing Agency

Video Production

Social media presence Digital Marketing Agency

Social Media Engagement

Integrated Digital Marketing Digital Marketing Agency

Integrated Digital Marketing

Process

Great product photography was the key to success for Better Food. We shot all the products against a white background from every angle. This would allow the consumer to inspect the product as if they were standing in a grocery store aisle. We made sure the functionality was available to zoom in and read the ingredients. Our staff wrote all the food titles and descriptions, incorporating both the Persian name (in Latin characters) and the English product names. We built the catalog so that it could be used for wholesale and online retail, and could be transmitted to other marketplaces like Amazon and eBay. We built the cart using the free and open-source shopping cart; WooCommerce and optimized every product using schema markup and SEO techniques.

  • Product Photography
  • eCommerce Website Design
  • Copy Writing
  • Video Production
  • Social Media Presence
  • Integrated Digital Marketing

Creative

Along with photography, we shot a 30-second commercial for TV and social media that targeted Persian families in the US. We built a wholesale product catalog in print and PDF for B2B marketing to ethnic grocery stores, and created ad campaigns for Google Ads, Facebook, Instagram and Pinterest.

Logo Design Logo DesignBetter Food Los Angeles Digital Marketing Agency Logo Design Online Store Online Store Better Food Los Angeles Digital Marketing Agency Online Store Poster Poster Better Food Los Angeles Digital Marketing Agency Product Promotional Poster for Retail Stores Print Catalog Print Catalog Better Food Los Angeles Digital Marketing Agency Print Wholesale Catalog Product Photography Product Photography Better Food Los Angeles Digital Marketing Agency Product Photography for e-Commerce Catalog Social Media Ad Social Media Advertisement Better Food Los Angeles Digital Marketing Agency Social Media Ad Video Production Video Production for a 30-Second TV Commercial Website Design Website Design Better Food Los Angeles Digital Marketing Agency Custom Website Design and Online Store Wholesale print catalog Wholesale print catalog Better Food Los Angeles Digital Marketing Agency Wholesale Print Catalog

Results

Although this is a new brand who just launched a few weeks before this case-study was created, they are already receiving online orders regularly. They have also signed up an impressive number of wholesale clients from around the US. We are currently testing ad campaigns on Google Ads, Facebook, and Instagram. We can see that their traffic is almost equally divided between paid search, social media, and organic traffic which is ideal for a new online brand.

Marketing Results - Grocery Store