Elmira Studio is a skincare studio that offers the latest skincare techniques in a boutique setting in Westlake Village, Ca. Founder Elmira Halpern has thousands of hours of experience under her belt when it comes to all things skin and face.
Objectives
Elmira reached out to us because she was dealing with multiple marketers to manage her social media, website, and ads that were not communicating. As a result, all marketing efforts resulted in wasted efforts and lost opportunities. She was looking for an agency to centralize and manage everything.
Strategy
Her branding and messaging on her website and ad campaigns did not appropriately represent the types and levels of services she offers. We decided to update her logo, rewrite her website copy, create landing pages for her core services, and record a video to help promote her services.
Logo Design
Copy Writing
Video
Website Design
SEO/SEM
Pay Per Click
Local Directory Listing
Landing Page Design
Photography
Social Media
Process
We conducted a Competitive Market Analysis report to learn about her competitors in the area and studied their offerings. We conducted many interviews with the client to understand her services and marketing goals at a deeper level. We updated her logo design and branding. Our copywriters wrote landing pages for her core services. We shot a video at her location in Westlake using actors who played her clients. We created all new ad campaigns on Google AdWords and Facebook. We promoted her on local directories and conducted Local SEO campaigns to rank her target keywords. We created weekly social media posts to promote her most profitable services.
Creative
Results
Our strategy led to rising ranks in SEO and directories for multiple keywords very quickly. As a result, we increased the number of opportunities Elmira Studio is receiving on her most profitable services.