Winner of the 2017 Communicator Awards | Award of Distinction | Best Website Design | Visual Appeal – Aesthetics
Combining the privacy of a doctor’s office with the serenity of a spa, Tarzana Cosmetic Medspa offers a wide range of beauty and wellness enhancements from skin care and anti-aging treatments to Botox, dermal fillers, laser and pixel services, sclerotherapy, photo rejuvenation, and weight management programs. When Dr. Kamaran Safvati first took ownership of Tarzana Cosmetic Med Spa, it was a struggling business, to say the least. As a caring, kind doctor beloved by all his patients, Dr. Safvati saw the opportunity to lend his skills to the MedSpa in order for it to begin thriving once again.
Objectives
In 2016, Tarzana Cosmetic MedSpa came to Navazon for some brand new, fresh marketing. They wanted to clearly distinguish themselves from their competitors’ services while extending their brand reach throughout different areas of Los Angeles.
Strategy
With a focus on beauty and captivating offers and calls to action, we devised a 360-degree marketing strategy for Tarzana Cosmetic MedSpa. With both short-term and long-term marketing channels, we aimed to catapult their rankings and surpass their competitors within a year – which we succeeded on.
Website Design
Copywriting
Branding
SEO/SEM
Video Production
Competive Pricing & Offerings
Paid Ad Campaigns
Social Media Engagement
Analytics
Process
Since Tarzana Cosmetic MedSpa came to us for a full revamp, we began with researching and developing their positioning and messaging. We identified their target audiences, their tone and language and types of messaging and imagery that they respond to. We then developed their service description and benefits in a way that would stand out amongst their competitors. We produced video using an actress that represents their average target audience’s demographics. The video allows the viewer to see the experience that they can expect at the MedSpa along with compelling testimonials from their existing clientele.
We ran multi-channel brand awareness and direct sales campaigns in the neighboring cities. This was a full marketing campaign with display and search advertising, SEO, video marketing, and social media branding and marketing to spread their message.
- Positioning Statement/Branding
- Service Description and Benefits
- Ads for Display and Search Campaigns
- Video Production
- Website Development
- Photoshoot
- Social Media Branding
- Copywriting
Creative
Results
Tarzana Cosmetic MedSpa now dominates Google search pages for all of their target keywords – this includes multiple listings throughout the first page of Google search results, local business listings and top video ranking on YouTube. Analytics shows a steady and predictable flow of traffic, website leads and phone calls.
Don’t just take it from us. Listen to what Dr. Kamran Safvati has to say!
Client Comments
Dr. Kamaran Safvati
Tarzana Cosmetic MedSpa