The San Diego Clinical Study team brings years of proven experience to their new clinic as well as a real concern for patients which shows in their diligence and care. They conduct Phase II through IV clinical trials, administered in conjunction with leading pharmaceutical companies. They provide the local population access to the latest innovations in the fields of medicine and science.
Objectives
San Diego Clinical study was a new clinical study clinic that wanted to reach qualified participants in the San Diego area. They wanted to find qualified study participants to meet their enrolment goals quickly.
Strategy
We decided to build study-specific landing pages that were highly optimized, which would rank high on organic search results. Because they were a new company with a new website, and SEO efforts can take months to work, we decided to complement the SEO effort with Pay Per Click (PPC) ads. We created Google and Facebook ads lead generation campaigns for their studies. For this COVID Treatment clinical trial, we needed to reach individuals who tested positive within 2 days. We used Geofencing to reach individuals who entered COVID testing sites. Once an individual walked into the Covid Testing site, San Diego Clinical study ads were being sent. They are then directed to pages that are designed to keep the viewers engaged and answer their questions and encourage them to sign up.
Branding
Logo Design
Copy Writing
Website Design
SEO/SEM
Pay Per Click
Local Directory Listing
Landing Page Design
CMA Report
Social Media
Video
Graphic Design
Process
We designed a new website with colors and clear messaging that guided the user through the signup process and study participation. We developed highly optimized landing pages for each clinical study. We created ads and videos with vibrant colors that cut through the clutter of competing ads. We produced a video that educated the viewer on the benefits of joining a clinical trial study.
Creative
Results
Our strategy led to the rising ranks in SEO and directories of San Diego Clinical Study very quickly. Within a few weeks, San Diego Clinical Study had first-page rankings for most of their target keywords. We were able to fill their studies with qualified volunteers quickly. They regularly meet and exceed their enrollment goals for every clinical study. In addition, they have created an extensive database of participants that they can draw upon when new studies are activated.