Client Case Study

Cahaba Clinical Research

Cahaba Dermatology Expands to include a Clinical Research Division 

Cahaba Dermatology is known throughout Alabama as the State’s pre-eminent Dermatology Clinic and Skin Spa. Cahaba Dermatology had been successfully conducting clinical trials and they realized that to further expand the clinical research side of their business they had to separate their practice side from their research side of their businesses and to market them separately.

Objectives

Expanding Horizons in Clinical Trials

Cahaba Clinical Research sought Navazon’s partnership to expand their clinical trial business. Their objectives were clear:

Create a clinical research website and landing pages to showcase their extensive portfolio of ongoing trials and attract study volunteers.

Strategy

Building a Dynamic Presence
Our strategic approach revolved around crafting a dynamic brand identity and clear messaging. Our aim was to appeal to sponsors, Contract Research Organizations (CROs), and volunteers alike. Key components of our strategy included:
Initiating local marketing campaigns to swiftly establish Cahaba Clinical Research’s footprint and attract potential study participants.
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Logo Design

Website Design

Branding

eCommerce

Programming

SEO