Dr. Connor and her team have been in Brookfield, Wisconsin for over 20 years, providing non-invasive dental sleep medical care to patients in the greater Milwaukee area. Her team has been helping patients with Sleep Apnea, Snoring, TMJ, and other breathing problems in a uniquely innovative way. Dr. Connor practices Integrative Dental Sleep Medicine, which provides almost instant relief for many patients without needing prescription medications, cumbersome machines, or surgery.
Objectives
Dr. Connor came to us because she transitioned her dental practice to focus on sleep apnea and TMJ and she wanted to gain qualified new local patients.
Strategy
The app helps people in over 30 life areas. To simplify the messaging, we decided to focus on the top 6 life areas such as relationships, career, and finance. We would create content to highlight the benefits of the app in these life areas. Then run marketing campaigns to appeal to different audiences for each life area.
Logo Design
Website Design
Copy Writing
Facebook Ad Campaigns
Google Ad Campaigns
Blogging
Social Media Posts
Lead Generation
Process
We created all new brand content including a new logo, a contemporary look and a soft color palette. We developed their website and landing pages for all treatments. We conducted a local marketing campaign to ensure her practice appears prominently on all local directories, medical directories, and voice search such as Siri and Alexa. We created Google ad campaigns and Facebook ad campaigns targeting local individuals who suffer from Sleep Apnea and TMJ. We set up CRM to capture new leads and trained the front desk staff on the proper handling and management of the new leads. We created a custom real time reporting dashboard where she can monitor the performance of all her marketing and advertising campaigns.
- Logo Design
- Website Design
- Facebook Ad Campaigns
- Copy Writing
- Social Media Posts
- Google Ad Campaigns
- Blogging
- Lead Generation
Creative
Results
We generated dental sleep medicine leads near her clinic within a few weeks. Our marketing strategy resulted in Dr. Connor gaining leads at a low cost and many new patients starting treatment.