Elite Clinical Network wished to produce a video that clearly explains the benefits that they offer pharmaceutical companies. After meeting with the Elite Clinical Network’s CEO, Navazon Digital’s copywriter wrote a script for the new video. After a few revisions, we all felt like we had the right script. We found a local shoot location, hired an experienced spokesperson to interview the CEO on camera, and scheduled the shoot. We shot a 3-camera interview scene where Dave Wilson, the CEO of Elite Clinical Network explains what set’s his clinics apart from others. We then shot videos of ECN’s management team, talking into the camera, explaining what they think sets ECN apart from their competitors. The video was awarded “Best B2B Video” in 2017.