NIU College offers exceptional and affordable vocational education in the San Fernando Valley area. With programs ranging from 3 weeks to 9 months, they help students get hands-on training in a variety of programs while also helping them with job placement.
In 2018, NIU-College came to Navazon with a goal of increasing its market reach in its local area. Their old website was not mobile-friendly, which was a huge problem since their millennial audience mostly uses mobile devices.
First, we needed to build a modern site design. We also recommended creating highly optimized landing pages for each course, and market those landing pages with their associated keywords.
Landing Page Design
Social Media Presence
Our graphic design team created an updated logo to fit the new look of the website. In addition to photography, we took beautiful aerial videography of the building. Finally, we wrote effective landing page copy for each course.
NIU College is a new client, so we do not have enough historical data for a complete analysis. However, early indicators show that the newly designed landing pages are highly successful. We can also see that most of their traffic is received via organic search, which was their goal. So far, so good!