It’s not easy being a merchant of tobacco, hookah, cigars, and other smoking products. Tobacco sales are federally regulated, so these businesses come with all the rip-roaringly fun FDA oversight. To make matters worse, banks put them in a category called “high-risk”, which results in them in being charged exorbitant processing fees.
Smoking Hot Payments emerged as the fast, reliable and reasonably priced solution for tobacco payment processing. They help merchants avoid being gouged by banks and payment processors. Now, all they needed to do was to get the word out to let those merchants know that they now have a new choice.
We had to get the word out and reach tobacco-related merchants, offering them an alternative to big banks for their payment processing needs.
After our initial research and interviews with the client, we all agreed that their different audiences had different styles and vernacular. Cigar shop owners have a different style from vape-shop owners, who are different from hookah shop owners. We decided to create a landing page for each audience type, and speak to them in a language and tone that they relate to. Of course, the landing pages would also be highly optimized for search.
Social Media Presence
Landing Page Design
We reviewed hundreds of tobacco-related websites and spoke with shop owners. We heard their concerns, so we created a website and landing pages that get to the core of those concerns.
The branding of the company would be a bit of a challenge, because of the varied audiences, so we created a look that is both urban and professional. One that could easily fit in any of the tobacco-shops, yet speak to payment processing and law. The landing pages follow best practices to guide the viewer’s experience, answering their questions and compelling them to take action.
We created a brand look that is both urban and professional. One that could easily fit in any of the tobacco-shops yet be related to payment processing and law. The landing pages follow best practices and guide the viewer’s experience, answering their questions and compelling them to take action.
Smoking Hot Payments does not run any marketing campaigns. Their main source of leads is other attorneys, illustrated by the fact that their analytics show a large green section for Direct traffic. Due to the fact that Navazon created highly optimized pages with easy usability, we see that now most of their traffic is received from organic search.