TFM Law specializes in the laws and regulations related to payment processing in the direct marketing and e-commerce industries. They bring tremendous industry expertise to their clients and have helped many companies grow from startup mavericks to some of the biggest online sellers. In 2017, TFM Law came to Navazon for help with their website. They recently built a site but had seen a dramatic decrease in traffic and leads.
The main objective was to make sure people who searched for payment industry related law terms found TFM Law. Secondly, we wanted to make sure that the site was easy to navigate so that the reader, who is usually a very busy executive, can quickly find what they need to make their decision.
We started where we normally start; by doing lots of research. An in-depth site audit revealed many issues with the site structure, copy and the overall optimization method. Their many areas of expertise needed to have their own highly optimized landing pages in order to rank high on search engines, so we recommended redoing all of the copy and rebuilding the site.
Landing Page Design
Social Media Presence
Our copywriter had a number of long conference calls with the attorneys at TFM Law in order to completely understand their unique offerings for each area of expertise. He then wrote headlines and copy for each landing page. With that copy, we created highly optimized landing pages for each area of expertise.
For the overall design of the website, we used high-contrast LA street imagery along with vibrant color logo and headlines for a high-impact landing page design. We created Google Ads campaigns for each area of expertise, using long-tail keywords and negative keywords to deliver highly-targeted traffic to the landing pages.
The paid placement campaign resulted in immediate qualified traffic and leads to the site. That was followed by a steady increase of SEO ranking and traffic, which got the phones ringing again. Check out the comparison between March 2019 and March 2018: