The Journey Home was created over 20 years ago to be a safe, loving “village” for women to begin their journey to lasting recovery from addiction and the underlying causes that lead them to addiction.
Objectives
The Journey Home had a website but no real online presence, no leads, and no clients. The new management hired us for complete rebranding and increasing their market reach.
Strategy
We started by interviewing the new management team, new ownership, and investors to get a sense of their vision for the facility. We also conducted a competitive market research to learn what their competitors were offering and claiming. We determined that a good strategy would be to center their creative and marketing around the concept of “treatment for women by women”.
Branding
Logo Design
Copy writing
Brochure Design
Website Design
National SEO
Local Marketing
Blogging
Social Media Posts
Social Media Presence
Process
The Journey Home is located in Baton Rouge, Louisiana. Rather than traveling there for a photoshoot, to save costs so decided to hire a qualified local photographer. We found and interviewed photographers in Baton Rouge and selected one that could deliver quality work. We created a shot list for them and directed them throughout the entire process.
We wrote all new copy for the website and brochure. The website copy was designed to appeal to women and also optimized for SEO.
Creative
Results
Before we started our marketing work, The Journey Home had no organic traffic or a social media presence. They only had a small amount of direct traffic (visitors typing in their domain name in the browser’s address bar). Although their SEO is relatively new, they saw an immediate organic traffic boost.
