Profit. Ability.

Client Case Study

The Journey Home

The Journey Home was created over 20 years ago to be a safe, loving “village” for women to begin their journey to lasting recovery from addiction and the underlying causes that lead them to addiction.

Objectives

The Journey Home had a website but no real online presence, no leads, and no clients. The new management hired us to complete rebranding, increase market reach, create an engaging website with engaging content, and create a whole new look, including a brochure.

Strategy

We started by interviewing the new management team, new ownership, and investors to get a vision for creating the new brand. We designed a new brand messaging centered around women by women. We created a new brand look, logo, color pallet and wrote a new copy.

Branding

Branding

Logo design Digital Marketing Agency

Logo Design

Copywriting Digital Marketing Agency

Copy writing

Company Brochure Digital Marketing Agency Los Angeles

Brochure Design

Website Design Digital Marketing Agency

Website Design

National SEO

National SEO

Local Marketing Digital Marketing Agency

Local Marketing

Blogging Digital Marketing Agency

Blogging

Social Media Post Logo

Social Media Posts

Social media presence Digital Marketing Agency

Social Media Presence

Process

The Journey Home is in Baton Rouge, Louisiana, so we hired a photographer located near them to save cost. We found and interviewed photographers in Baton Rouge and selected one that could deliver quality work. We created a shot list for them and directed them throughout the entire process.

Creative

Logo Design Logo Design Website Website Design Landing Page Design Landing Page Design Graphic Design - Brochure Graphic Design - Brochure Social Media Post Social Media Blog Blog

Results

Before we started our marketing strategy, the journey home had no SEO or social media presence, and they only had direct traffic from organic search. Although their SEO was new when we first started, they saw a %25 increase in traffic coming from SEO within two months.