United Wholesale Flooring
Local Business Plus Online Store

Manufacturer | Direct to Consumer
August 6, 2014
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  • TaskCompetitive Market Analysis, Programming, Website Design, Photography, PPC Management, Local Search Marketing

United Wholesale Flooring is a manufacturer, importer and distributor of hardwood flooring with three warehouse locations.  They had been selling hardwood flooring online but their website had developed issues that remained unresolved by their previous provider.  Navazon Digital replaced segments of code to resolve all shopping cart issues and get the site back online.  We then performed Competitive Market Analysis to help position UWF as the regional leader of online flooring outlets.  Navazon Digital recommended policies and practices to make UWF more competitive in the marketplace. We devised new brand guidelines and created a website that was intuitive and simple to operate.  Navazon Digital created new PPC marketing campaigns on Google AdWords to maximize ROI and stop wasted clicks.   A Local Search Marketing campaign was performed to ensure UWF appears in all local shopping and home improvement directories.