4 Reasons Copywriting is Important for Your Business
Why Does Copywriting Matter? Once you get into it, you’ll see that a lot of things need to be written for your business. Whether it’s your website, ads that you run,
Let’s Talk About Split Testing
What Is Split Testing? If you’re not split testing - you should be. Split testing, also known as A/B testing, is a way to compare and contrast different marketing elements to
4 Ways To Have An Unfair Marketing Advantage
Small business owners tend to wear a lot of hats. In one day, you could be the business owner, the cashier, a tax attorney, or a customer service representative all
3 Ways You Can Repair Your Online Reputation
According to BrightLocal’s Local Consumer Review Survey: 57% of consumers will only use a business if it has 4 or more stars. In addition, consumers read an average of 10
Social Media Analytics 101
Obviously, you know by now that social media is one of the most important means of digital marketing. You can directly reach your audience, run advertising and get great returns,
A Guide to Social Media Etiquette
What is Social Media Etiquette? So, you’ve decided to focus more on social media, but you’re slowly starting to realize how totally different every platform is. What might work on Facebook
Don’t Be Content with Bad Content
If you’re attempting to put out your own content but aren’t getting great results, this means that it is time to change things up. Hitting a plateau is normal, as
What Makes a Great Social Media Post?
Ah, the age-old question. A tale as old as time. We’ve heard it a thousand times: What do I post about on social media? It can be hard coming up
Brand Ethics: How to deal with reviews
Dealing With Reviews The integrity of a brand is more important now than ever. Research by the Sprout Social Index shows that millennials are the most likely people to call out
How to Spend Your Marketing Budget in 2019
It’s nearing the end of the year, AKA the all-too-familiar time when businesses take a look at their budgets for next year and figure out how to spend them. If
