These days, no matter what it is that your business does, you are nothing without a website. Even with social media taking over as a huge way for people to connect with your business, having that .com is still as important as ever. But, why? The answer can be boiled down to 4 main points: you need to show you’re legitimate, that you have a means to capture sales or leads, that you will be found first over your competitors, and so that your customers (or potential customers) can have a way to talk to you.
Consider your website to be very much like your digital business card. When you hand out your business card, you first and foremost need for it to look pleasing to the eye. You need for it to have all the correct information on it. You need for it to have your logo, tagline and maybe even something interesting for people to remember you by. It legitimizes you, and it is the first piece of brand awareness that they will get of your business.
All of these things are the same for your website. If you tell someone about your business and they try to find you but don’t find a website, you will be seen as unprofessional and maybe like you don’t even exist at all. Imagine if someone asked you for your business card and you told them you don’t have any! Having even just a super simple website will establish you as an existing business and will put trust in people who come across you.
Your website also serves as your business’s digital storefront – whether you have an actual storefront or not. This is a place for you to capture future leads or even make a sale.
Think about if you were setting up a real-life brick and mortar storefront. You would need it to look interesting enough for people to enter, you would need your business name and information on it, all your product easily viewable and a friendly face for someone to speak to. All of these things can be considered the same necessities for your website’s digital storefront.
This is probably the top reason for having a website – so that you can be found. What’s even more important than getting found is to be found first above your competitors. All of this can be done with a combination of a beautiful website and using SEO practices.
What’s the point of having a beautiful website if no one is looking at it? Much like having a real-life brick and mortar, you will need to spread the word about yourself and advertise that you exist. Click here to check out our previous blog post to read more about some simple things you can get started doing today! You need somewhere to drive your traffic to and boost your placement on search engines, and this cannot be done without having a website.
Having a website is extremely important for customer service. You need to have a way for people to reach out to you to ask you questions, place orders or even give you complaints or compliments. Putting your information on the internet is key, and with over 60% of internet searches being made on mobile, you need to make sure it is mobile friendly as well so people can reach you with just a couple of taps.