Using AI Tools for Blogging

AI and Blogging: What Are The Do’s and Don’ts?

With so many AI tools available, it can be pretty tempting to redelegate all that writing to AI so that you can focus on other things. However, using too many AI tools can quickly lead you to a slippery slope that can possibly damage all your hard-earned SEO placement, your brand, and your voice. If you’re interested in taking advantage of AI tools to help you with your blog writing, there are ways to do it. Keep reading to learn more about using AI tools for blogging, the pros and cons, and how we recommend using them.

What AI Tools Can I Use for Blogging?

There are a wealth of AI tools available to help you blog. Depending on your needs, your experience level, your interface preference, and more, there is an AI content tool out there for everyone. However, it is important to know the best way to use them.

Chat GPT

ChatGPT is a sibling model to InstructGPT, which is trained to follow an instruction in a prompt and provide a detailed response. You can use ChatGPT for just about anything, including planning a trip, generating fantasy football teams, suggesting activities for a child’s birthday party, and, yes, drafting blogs.

Grammarly

Grammarly leads the industry in building AI-enabled products to help people communicate effectively every day. With Grammarly’s generative AI support and advanced writing suggestions, you can accelerate your writing process, champion your voice, build connections, and spur academic or professional growth.

If you are a frequent blogger or writer, Grammarly is a beneficial tool to ensure that everything is not only spelled right but makes grammatical sense, as well. It can also generate new ways to write a sentence or paragraph to make things more cohesive.

Canva

Canva has long been a favorite for bloggers, social media managers, and more. If you need a beautifully designed image such as a social media post, featured blog images, party invitation, flyer, and more, Canva’s templates and tools help you get there quickly and easily.

Canva recently launched AI image generators, so if you’re writing a blog about something super specific, you can have Canva generate the image rather than going through the rigmarole of sourcing an image, planning a photoshoot, or seeking permission to use an existing photo.

Using AI Tools for Blogging: The Cons

The above tools are extremely helpful when it comes to writing blogs; however, these tools should not be used alone without a human touch. There are many downsides to using too much AI, including that AI can damage your SEO placement, can hurt your voice, and can make your brand seem unauthentic.

AI Can Damage Your SEO Placement

Did you know that too much AI content can damage your SEO placement? If you have worked hard, spent a lot of money, or even hired an agency to help you with your SEO, you want to make sure you take it easy on the AI content.

First of all, Google can tell that you are using it. Google strives to be an authentic place, and while Google knows that AI is the way of the future, they don’t want search results to be clogged with it.

The way that some AI content tools work is by scouring the internet for information and generating content. This doesn’t mean that the tools necessarily know how to decipher between correct and incorrect information, so your blogs may be full of baloney. In addition, plagiarism is a very real concern when it comes to AI tools, so you want to ensure that you know the source of all the information you are providing in your blogs.

Voice Will Be Hurt

Your brand has a voice, a voice that you have worked hard to fine-tune and curate. It speaks to your target audience uniquely, and it is essential to keep it cohesive throughout your marketing efforts, and this includes your blogs.

Once you start using too much AI, your voice becomes robotic. AI tools aren’t human, so they can’t put that special touch on things like us copywriters can. AI tools are very straightforward and cannot put emotion behind their words, such as humor, a caring tone, and more.

Your Brand Will Come Off As Unauthentic

If you’re having a little too much fun with AI tools and your social media feed, blog, websites, and more are filled with AI-generated images and AI-generated content, your target audience will quickly pick up on the change.

Your brand will then come off as very inauthentic because anybody can jump on an AI tool and whip up the same thing you have. AI can take away the creative, competitive edge that humans have, and that’s important to remember while figuring out how to use AI tools for your business.

You’re Spending More Money

As with any new program or tool that you use for your business, there are costs associated with AI tools. Many AI tools claim to be free; however, their functionalities are limited, and you have to — you guessed it — pay for the good stuff.

There is also a learning curve associated with using new programs. If you still need to review and revise all of your AI content anyway, then the cost of using AI tools starts to become comparable to the cost of just hiring a copywriter to help you with your writing.

Using AI Tools for Blogging: The Pros

There are a few pros to using AI tools for blogging; why else would they be so popular? Some of the pros of using AI tools for blogging include the fact that you may save time depending on how you use them and that you get new writing ideas that you may never have thought of yourself.

You May Save Time

AI content generators can create blog content very quickly in a fraction of the time it takes humans to generate it. You might be thinking: Great! I will start using AI tools for my blogging! However, AI content still needs to be reviewed and edited, which can actually take about the same amount of time as if you were just to write it yourself.

You Get New Writing Ideas

One of the benefits of AI tools for blogging is that they can generate a blog topic that you may never have thought of on your own. AI tools can be used to help you think of ideas if you’re stuck on something, correct you if you’ve phrased something incorrectly, or help you brainstorm something when you’re experiencing writer’s block.

How to Safely Use AI Tools for Blogging

Want to take advantage of AI but don’t want to mess up your SEO placement, voice, or brand reputation? Here are ways you can safely use AI tools for blogging:

• Generate blog topics if you’re not sure what to write about. Stuck with a blinking cursor? Jump on ChatGPT and ask it to develop some blog ideas for you. If there’s something you haven’t written about yet, or a new way you can write about an ongoing topic, then you’ve scored.
• Write content that you can edit, rewrite, or use as a prompt. If you ask an AI content generator, such as ChatGPT, to write a blog for you, use this content carefully. Make sure you edit it or rewrite it to make it more human and natural in your brand’s voice, or use it as a prompt to expand on.
• Create image ideas that you can use as a reference for a photoshoot. There’s a certain look to AI images that are easily recognizable now, and using too many of them can be damaging. Instead, generate AI images that you can use as a reference or create a storyboard for a photo shoot to give to your photographer or videography team.
• Make sure all your blogs are grammatically correct before posting. Most, if not every, writing platform will correct your spelling. However, almost none of them will suggest better ways to phrase something, fix your grammar, or combine sentences. Grammar is subjective, but using a tool like Grammarly will help you with some of the simple errors you may have made.

Blog Confidently with Navazon Digital

AI tools for blogging can be both helpful and damaging depending on how you use them. If you want to avoid the headache, steer clear of the SEO damage, and protect your brand reputation, the best way to go is to hire a marketing copywriter to help you. At Navazon, we have in-house copywriters who will ensure your blogs are in your brand’s voice, keyword-rich, formatted to SEO best practices, and much more.

Ready to get started? We are content creators who listen to our clients so that we can formulate ideas and strategies based on your unique goals and philosophies. Thinking through those goals with our analytics-based approach, we study not only your tendencies but those of your competition, industry, and market.

Navazon helps businesses increase profits through data-driven marketing that expands opportunities and reduces risk. As marketers and entrepreneurs, we understand the value of developing a memorable brand through creativity and consistency. This is accomplished through targeted graphics, videos, and websites that reflect our proven, time-tested methodologies and detailed analytics. It is an approach proven effective for companies of all sizes, from start-ups and medium-sized businesses to large firms with an international presence.

Equipped with this knowledge, we develop a powerful plan, test it, and then roll it out on a modest scale. Once we arrive at the winning formula, we can scale up rapidly to meet even the most optimistic growth projections.

At Navazon, we do not believe in “one size fits all.” Every part of the marketing plan is customized to address your unique niche and positioning strategy. It’s how we excel. It’s why we succeed.

Schedule a free consultation with us now! Visit us at navazondigital.com for more information.