Why You Should Redesign Your Website in 2020
If it’s been a few years since you have redesigned your website, listen closely. We’re talking a complete redesign, here — not refreshing a few photos and text here and there. We understand that it’s quite an investment to make, but 2019 has shown such a shift in how websites work that it is important you go out with the old in 2019 and in with the new. Keep reading for 4 reasons you should redesign your website in 2020.
New Emerging Trends
There are new, emerging trends every year with design, but 2019 has been a banner year. To be honest, they’ve surpassed being a “trend” to things you really just can’t hide from anymore. Some of these include:
- Asymmetrical layouts
- Retro design
- Enhanced image treatments and animation
- Engaging hero areas
- Short and sweet navigation areas
- More white space and clean design
- Experimental typography
Updated User Experience Research
How people interact with websites is an entire study all it’s own, and it is called user experience. It gets super granular from how a person’s eyes naturally graze across websites down to what colors evoke which emotions. Some of the new 2019 user experience research includes:
- 3D graphics
- Personalized interactions, such as location or name if possible
- Full-screen background images and parallax scrolling
- Visual storytelling
- High readability
Photography is King
As you’ve been reading, what the user sees and how the user sees it is extremely important when it comes to website design. As such, one of the major reasons you should redesign your website in 2020 is to get all your photography updated and cleaned up. Long gone are the days of cleverly laid out text and text boxes — you’ve got to tell your story visually now, and getting great photography is the backbone of every great website.
If you think you can get away with stock photos here, you’re wrong. Studies show most people under 40 are able to tell right away whether a photo is stock footage or not, which can be a mark of unprofessionalism if you’re found out. Investing in great photography for your website will pay you back tenfold.
Search Engine Ranking
Content has been the breakout superstar of 2019 when it comes to digital marketing. This is all thanks to the Google update back in March, which put an emphasis on voice search and finding relevant content for search results via blogs and internal service pages rather than on homepages. As such, you can get away with a lot more these days on your homepage. By having a super clean and simple homepage and more robust internal pages, your visitors will be able to perform your desired action more quickly while also helping with your search rankings. In fact, 47% of website users check out service pages first before any other part of the website, so get them there quickly and focus on your content to boost your search engine ranking.