Your 2020 Marketing New Years Resolutions
While everyone else is distracted with the madness of the holiday season, it is time you set some marketing goals for 2020. We’ve compiled some of the most commonly looked-over marketing tasks that should actually be a huge priority, and made them your 2020 marketing New Years Resolutions! Bookmark this page, share it around the office, or pin it on your bulletin board!
Revisit Your Target Audience
Marketing practices change, user habits change, and pain points shift. As such, target audiences change, too. Take a look at your sales records to see if they are lining up with your brand’s positioning. Just little tweaks here and there can make a huge difference, but you’ll never know unless you revisit them.
Actually Use Your Blog
Blogs have become increasingly more important this year due to a change in Google’s algorithm back in March. As such, having a regular monthly blog has not only become important — it has become standard practice. Voice search relies heavily on blog posts and, since voice search makes up about 60% of search these days, it is vital that you are utilizing your blog page for SEO purposes.
In addition, Google, Bing, and others respider the internet every 30 days to rejigger search results, and one of the things it looks for is new content. The easiest way to put new content on your website every 30 days and help your search position is with a blog. If you’re not sure what to write about, we have plenty of ideas for you and ways you can get started today.
Long gone are the days of one blanket email newsletter sent out to one large list. Email marketing platforms have gotten smarter — so smart, in fact, that you don’t even need to do anything anymore. Marketing automation is growing and growing, allowing seemingly endless ways for you to talk directly to your customers and target audience.
Spend some time in early 2020 to actually set up your email marketing automation, segment your lists, assign triggers, and get some drip campaigns going. Email marketing yields the best ROI in all of digital marketing, so by not spending time on this, you could be wasting your marketing budget. In addition, you will learn some valuable information on your audience that you can carry over throughout the rest of your marketing efforts.
Great copy, great design, clever ads, well-written blog posts, professional photos, and strategic social media can all go a long way. Find where you are lacking skills in your marketing efforts and make the investment to make them better. Not only are you taking things off your own plate to focus on what you’re good at, but you will be investing in some really great returns throughout 2020.
Need more help in implementing your marketing strategy for 2020? Give us a call! We can help you start the new year off fresh.