What is your Unique Selling Proposition?
A Unique Selling Proposition (USP) is a marketing concept that defines the unique and distinctive qualities of a product, service, or brand that sets it apart from its competitors. It's
Branding: What it comes down to
Your company’s branding is the lifeblood of your existence. It’s who you are, what you represent, what you say, what you don’t say, and your entire personality. Customers are attracted