Navazon’s Complete Healthcare Advertising Guide If you are a healthcare company looking for new patients, expanding your practice, or recruiting clinical trial participants, you will quickly find that your ads may be getting turned off or rejected, or even your accounts are getting shut down. There are many rules to follow, depending on your healthcare […]
Understanding Font Theory Design is very complex and there are so many different elements to design that can evoke emotion in your audience. Shapes, layouts, colors, models, music, and much more can heavily influence how a piece of design is perceived by an audience. Another one to add to this list is fonts. Fonts make […]
AI Agents, Your Website, and SEO: Tie Them Together As the landscape of the great World Wide Web continues to expand and change, so do we and our practices. Whether it’s keywords, learning metadata, emphasizing user experience, or more, we have ebbed and flowed right along with the path the internet is taking. And now, […]
Digital marketing refers to the use of online platforms and digital tools to promote products, services, and brands. In today’s business landscape, it has become an essential component for reaching and engaging with a broader audience. Digital marketing’s importance lies in its ability to leverage the power of the internet, enabling businesses to connect with […]
ROI And Advertising: Give me $1, I’ll Give You Back $10 Everyone knows that advertising your business and brand is important. It gets you in front of new eyes, builds your reputation, and, ultimately, gets you more sales. We all know this. However, the thing that we don’t know—especially if you are just getting started […]
How AI Overviews on Google Can Impact Your SEO Google is always at the forefront of user experience, and one of the many things they have implemented to make Google a better one-stop-shop is AI Overview technology. Now, when you Google something, you will see an AI-generated summary, nearly eliminating the need to click through […]
A digital marketing agency specializes in managing various aspects of online marketing to help businesses reach their target audience, enhance their online presence, and drive sales. These agencies offer expertise in areas such as: Search Engine Optimization (SEO) Social Media Management Content Marketing Pay-Per-Click Advertising (PPC) Email Marketing In today’s highly competitive landscape, digital marketing […]
Understanding Programmatic Advertising for Healthcare Marketing Need to put your foot on the gas pedal and get more patients in the door? Technology and marketing are besties, and with the rapidly changing landscape of AI and its abilities, there are more ways now than ever to reach new patients. One of the best ways you […]
Geofencing for Healthcare Marketing If you work in the medical field—whether you own your own medical practice, conduct clinical trials, or are otherwise looking for specific types of patients—one of the marketing industry’s best-kept secrets is geofencing. Sometimes, putting yourself in places where people can seek you out themselves won’t always work. Instead, the better […]
Make Sure Your Website Is ADA Compliant Has it been a while since you’ve updated your brand’s website? Are you unsure whether your website is ADA-compliant or not? If you answered yes to either of these questions, it is important to you and your business that you dive in and make sure it is up [...]
How Medical Clinics Succeed With Digital Marketing Are you a medical clinic looking to get more patients in the door? There is a certain secret sauce regarding local medical clinics and how they do their online marketing. Even if you already have a website, some ads running, and even some SEO optimization, there is still […]
Understanding Your Brand’s Customer Journey How and why do your customers become your customers? If you are unable to answer this question with specifics, then you need to take a look at your brand’s customer journey. Your customer journey is different from your sales funnel: It is a little less defined than a sales funnel […]
Your Marketing New Year’s Resolutions and How To Achieve Them Welcome to 2024: New year, new you, new business moves! As a business owner, chances are that “Grow my business” is one of your top resolutions of the year every year. However, goals that are too broad can be difficult to achieve unless broken down […]
Workflow Automation Is Your New Best Friend When running a small business, you tend to wear many hats. Whether it is data entry, sales, accounting, or posting on social media, every hour of every day is different. Hiring employees to handle certain aspects of your business can be costly, which leaves it all on your […]
AI and Blogging: What Are The Do’s and Don’ts? With so many AI tools available, it can be pretty tempting to redelegate all that writing to AI so that you can focus on other things. However, using too many AI tools can quickly lead you to a slippery slope that can possibly damage all your […]
Does Your Business Have a Brand Guide? While you develop your business’s look and feel, compiling everything into a brand guide is essential. Having all of your branding elements in one easy-to-find place will ensure that all of your marketing materials, communications, and more are all consistent and recognizable to customers, employees, and everyone who […]
Breaking Down DOOH: Digital Out Of Home Advertising Marketing happens anywhere and anytime. Whether you’re driving to work, getting on a bus, buying groceries, or walking down the street, people are getting marketed to at every possible angle. When your target audience is the on-the-go type, one of the most important things you are going […]
TV And Streaming Video Advertising Ever wanted to see your business name in lights? The dream of having your own commercial, whether on streaming or on TV, is actually more within reach than you may be thinking. TV and streaming ads are a great way to get new customers, and creating your own commercial is […]
What Is Geofencing? Your Virtual – Well, Fence Mobile is king, and marketers are working harder than ever to use it to their advantage in every way possible. Geofencing is one of the many ways marketers can reach people by taking advantage of location-based technology. While geofencing is nothing new, its capabilities have grown to […]
What is Social Media Etiquette? So, you’ve decided to focus more on social media, but you’re slowly starting to realize how totally different every platform is. What might work on Facebook may completely fail on Twitter and Instagram, and vice versa. That said, it’s important to know how to act on each of the “Big […]
How to Incorporate: The Role of AI in Your Digital Marketing As quickly as you can spell it, AI has become a powerhouse when it comes to search and content creation. With so much time, energy, and money saved with AI tools, it can make companies start to wonder how they can adopt it in […]
At Navazon Digital, we recognize the transformative power of education and its ability to shape the future of aspiring professionals. We are thrilled to announce our scholarship program, specifically designed to support post-secondary students in California who are pursuing a degree in Marketing or Film Production. With a firm belief in the potential of talented […]
How to Attract Volunteers for a Clinical Trial with Digital Marketing As a clinical research trial company, you’re constantly on the lookout for volunteers. Whether they are suffering from a very specific condition or they are completely healthy, a wealth of human participants is essential for every clinical research trial clinic. The difficult part can […]
Google has recently announced an upgrade to its Universal Analytics platform, which will now be known as Google Analytics 4. This new update brings a plethora of features and improvements that will provide better insights and tracking for businesses. As a business owner, it is essential to understand the importance of this update and the […]
Marketing Secret: How to Tell Your Brand Story Every brand has a story. In order for you to reach out to your target audience, you must be able to find them, give them something to relate to you with and have it resonate in a meaningful way. Your brand is more than just a logo […]
Understanding ChatGPT You know Google, and you know Bing, but do you know ChatGPT? ChatGPT is the hottest and most talked about search engine out there right now that uses artificial intelligence to give you the answers you seek. ChatGPT is an AI-based writing assistant that helps you create engaging content at lightning-fast speed. ChatGPT […]
Let’s Talk About Brand Archetypes What is your brand’s personality? What are its character traits, the way it speaks, the way it serves, and the persona it exemplifies? Whether you’re aware of it or not, your brand falls into one of twelve brand archetypes. Knowing which one yours falls into is essential when it comes […]
Recruiting volunteers for clinical research studies can be a challenging task, but social media and online advertising can be powerful tools to reach and engage potential participants. In this article, we will share tips and strategies for using social media and online advertising to recruit volunteers for clinical trials, including specific platforms and campaign types […]
What Does Customer Lifetime Value Mean? There is no shortage of metrics, goals, and KPIs you are looking to set, follow, and exceed as a business owner. One of them includes Customer Lifetime Value. If you’ve never heard of Customer Lifetime Value or don’t know what yours is, this blog is for you. We’re breaking […]
Color is a powerful tool in the world of design. It can be used to evoke moods, communicate messages, and create ambiance. But what are the psychological effects of colors?Different colors have different meanings for people and can even affect the way we feel. People associate different colors with positive and negative emotions. Psychological Aspects […]
Why Dentists and Dental Offices Need Custom Websites Dentists and dental offices face unique challenges when it comes to marketing their practices. According to researchers, anywhere between 50 and 80% of adults in the United States have some degree of dental anxiety, ranging from mild to severe. More than 20% of dentally anxious patients do […]
Breaking Down Successful Lead Generation Lead generation: It is the ultimate goal for all of your marketing efforts. Putting in hard work, energy, money, trust, and endless research into a marketing piece with the hopes of it getting to work for you and generating tons of new leads. The official definition—the one in the Oxford […]
Here’s How You Find Your Audience Summer is over, and the holidays are (somehow) just around the corner, which means the busiest marketing period. Chances are you are ramping up for holiday sales, specials, offers, and services and shifting the focus from summer splurges to holiday gifting. As such, it is time to take a […]
AdTech aka Advertising Technologies As you’re journeying through the marketing world, your marketing team, or a marketing team you’re considering using, may mention some unfamiliar terminology. One of those terms might be AdTech, also known as advertising technologies. AdTech plays a big role in today’s advertising and marketing strategies, and if it has been proposed […]
Headquartered in the heart of Los Angeles, California, Navazon is a full-service digital marketing agency that has more than 20 years of invaluable industry experience helping clients make an impact. We are a vertically integrated team that provides a vast variety of solutions including: Our approach to digital marketing and design allows us to empower […]
Understanding Geofencing If you’re a local business, or your business otherwise takes advantage of regional marketing, you’ve likely heard about geofencing. With the exponential growth of marketing via smartphones over the last few years, marketers are taking advantage of just about everything they can when it comes to our trusty devices—including our locations. If you’re […]
What is a Competitive Market Analysis? Think you know everything about your business? Think again! Before every sports game, coaches analyze and study their competitors, then craft a strategy based on their research. Just like a championship coach, it’s time for you to take a look at your opponents and find your strengths and weaknesses. […]
The Link Between Digital Marketing and Cryptocurrency Digital currency has become extremely popular in recent years. So much so, that they have completely shaken up the market, investment strategies, the way companies run businesses, the way people think about money, and even the way digital marketing works. It has been proven that cryptocurrency isn’t going […]
You’ve landed here because you’re hearing a ton of buzz surrounding Web 3.0. The internet is changing, as it always is, and user’s patterns morph and grow as the years go on. In the advent of the internet, there was Web 1.0. User behaviors changed, and Web 2.0 was born. After a while, technology has […]
The newest buzzword to come out of 2021 is Metaverse. You’ve likely heard it floating around, whether it’s in articles online, the news, or from your friends. You might have a slight grasp around what it is—or maybe not. It’s one of those things that lives in a gray area, but it is also full […]
As a dental sleep medicine clinic, you offer your clients a wide variety of services. Whether they need simple dental procedures or life-changing airway surgery, it can be challenging to find a way to market all of your services in a way that serves you and your clinic.
Marketing for health providers is constantly evolving and changing, but nothing has made it change faster and more drastically than the last two years of the COVID-19 pandemic. Patients are in the driver’s seat with what kind of care they want and when they want it, and it’s time that health providers get on track. […]
Nowadays, you don’t need a brick-and-mortar store to sell your products and make a living. Ecommerce platforms make it super easy for anyone to start their online store and get selling. This makes the competition tough, especially for the “little guys.” If you want your store to be found and start driving up sales, you […]
This is going to sound counter-intuitive but your “After” marketing for behavioral health providers really begins at the beginning of your marketing efforts. If you have followed some of our earlier suggestions on branding and clinical philosophy, then you have set expectations for the level of treatment, care, and hope for recovery that all who seek you […]
This phase of marketing is the most active phase for all of us, as this is the point that the potential client, loved one, or referrer has come to realize that there is a problem, and it’s time to take action. Think back to the analogies that I used in part 1 about standing in […]
What does “Before” in the context of Marketing your Behavioral Health Facility actually mean? The answer is quite simple. Our experience in the industry, talking with hundreds of clients, many loved ones and hundreds of referrers all pointed to the same issue. That is that until someone actually needs your service they do not know that you […]
Three Phases of Marketing your Behavioral Health Services is presented to you as we share your passion to help those suffering from Substance Use Disorder, Mental Health Issues and Eating Disorders. It is our absolute passion to help as many people as possible get the treatment that they need. Our years of experience in the behavioral […]
for Behavioral Health Facilities We are all experiencing the onslaught of the COVID-19 and the effects that it is having on behavioral health facilities. Our clients and those that we speak to in the industry are all seeing downturns in traffic, decreased calls, the hesitancy of prospects to start treatment and challenges of keeping them […]
When faced with a crisis, that results in a downturn in traffic, calls, and admissions, there are many actions that you can make. Most of them at the time may seem like the correct decision but ultimately they may turn out to be counterproductive. Below we will discuss some of the actions many have taken […]
Behavioral Health Marketing Costs. Client Lifetime Value is the Key Give Me $1.00 and I Will Give You Back $4.00 If you gave me $1.00 and I gave you back $1.50, how many one-dollar bills would you give me? If I gave you back $2.00, how many dollars would you give me? If I gave […]
You are a law expert. You work hard for your clients, go to bat for them, and find every way to get to your desired outcome. We are marketers, and we do the same. You need to spend your time doing what you do best, making marketing your law firm a difficult task to keep […]
Behavioral Health Marketing: 4 Tips for Success Behavioral health facilities, such as rehabs or other inpatient health clinics, have an important role in society. Being good at what you do to help others is only half of the work. The other half is making sure you are marketing the right people, places, and demographics to […]
Why Marketing for Dental Offices Is Different As a dental office, you are constantly looking for new ways to attractt new patients, keep the ones you have, and elevate your brand to keep your clients loyal. However, this can be difficult for most because—you still have a dental office to run, after all. The good […]
All About Blended Marketing Campaigns Do you have something special to offer from your business? Of course, you do! Blended Marketing Campaigns take your special offer or promotion and turn it into a sales-driving machine. Whether you offer a free consultation, a percentage off for a holiday, or a free product with purchase, there is […]
Preventing PPC Click Fraud and Unwanted Clicks PPC advertising is an extremely valuable tool to have in your digital marketing toolbox. It can propel your brand forward by driving relevant traffic that you would not have otherwise received. However, some competitors don’t believe in friendly competition when it comes to PPC. While clawing their way […]
What is Digital Marketing? Landing on this blog means you are ready to take your business to the next level with digital marketing. Well done! You are in the right place — 78% of salespeople using social media perform better than their peers and 72% of online marketers describe content creation as their most […]
When taking your content strategy to the next level, producing business videos has to be part of the conversation. Getting your feet wet by posting fun and/or informative videos to your social media or YouTube page is a great start, but did you know there are things you can do to make your business videos […]
Your digital marketing strategy is solid: great SEO, active social media, healthy ads, and an effective email newsletter among it. That doesn’t mean it is time to become complacent. If you are looking for the next best strategic advantage, look no further than corporate video production. We will break it down: why you should get […]
In the ever-changing digital marketing landscape, search engine optimization (SEO) remains vital for businesses aiming to boost their online presence and attract potential customers. As the internet and how people use it evolves and changes, so does SEO and its best practices. The internet is an entirely different place than it was just a few […]
Social Media Marketing is one of the best ways to grow your business. It can be difficult for many businesses to figure out how to use it to their benefit — especially businesses that are not e-commerce, which can find it difficult to justify the time and expense put into it without direct ROI and […]
How to use Google My Business to Boost Growth What is Google My Business? Google My Business helps you manage your business’s presence on the platform and is free to use. Verifying and managing your information through Google My Business will help customers contact and find your business more easily. Customers trust businesses that use […]
AMP (Accelerated Mobile Pages) is an open-source project started by Google and adopted by other tech companies to make mobile pages load almost instantly. Download PDF eBook In this article, I will not get into the technical aspects of AMP but rather why AMP is important for business owners and marketers. If you are looking […]
Deciding to take your clinic’s marketing efforts up a notch can be exciting, but it is important to make sure you’re doing it right and consistently. If you’re looking to get more patients into your clinic (and who isn’t?) then make sure you take note of these 4 effective clinic marketing tips to boost your […]
Having a great website is one of the most important things for your business. Have you been looking at your website lately, wondering if it is time to stop making piecemeal changes and just go for a full upgrade? If you’re debating whether or not to make the leap (and the investment) into completely redoing […]
One of the great things about digital marketing for a doctor’s office or medical clinic is that there are so many avenues you can pursue to promote your business. It can be hard to keep up with social media daily, keep an eye on all of your ads, and be timely with your blogs. While […]
Are you looking in the backend of Google Analytics or your social media platforms only to find that your numbers aren’t lining up with your goals? Before you go abandoning all efforts or throwing more money into underperforming ads, check out the 4 most likely reasons your digital marketing isn’t performing well. Why Your Digital […]
Owning your own business as a medical professional means you wear many hats throughout the day — health care provider, comforter, bearer of good or bad news, and…. Marketer? With seemingly endless options for digital marketing strategies for doctors’ offices and clinics, it can be overwhelming to figure out where to begin. That’s why we […]
Patients today are turning to social media to stay informed about the latest services, advancements and trends in the medical field. Give your doctor’s office an edge with professional and engaging content. As a physician, you’re busy helping people’s lives and in your day-to-day grind. However, these days, 57 percent of patients decide where to […]
The new year is when companies roll out their latest and freshest marketing to set a tone for the year ahead. As the business landscape continues to evolve, so does the marketing realm. Each year brings new challenges and opportunities, and to stay ahead of the curve, it’s crucial to plan out your marketing goals […]
A call to action, or a CTA as we call it in marketing-speak, is the action you want your visitors to perform. You can have a call to action on just about anything — your homepage, social media posts, email newsletters, ads, landing pages and more. While a call to action seems like an easy […]
In the fast-paced digital age, your website serves as your business’s virtual storefront. It’s often the first interaction potential customers have with your brand, making a strong first impression crucial. If it’s been a few years since you have redesigned your website, listen closely. We’re talking a complete redesign, here — not refreshing a few photos […]
The holidays are the most wonderful time of the year — and the most lucrative, too. The average American will spend $700 on holiday gifts and goodies this year, totaling more than $465 billion, the National Retail Federation estimates. If you haven’t started positioning your company’s marketing for the holidays yet this month, it is […]
Digital marketing is extremely important for every brand and, when done right, can give you some of the best ROI your business will ever see. However, we see so many digital marketing mistakes happening time and time again thanks to random myths that creep up. Stop leaving money on the table — we’re debunking some […]
As you know, 2019 has been the year of mindful content more than ever. People want snackable, valuable, engaging content and it can be hard to constantly come up with new and cool ideas. If you’re finding yourself struggling to find things to post about and talk about, the good news is that you don’t […]
Despite what you might think, PPC isn’t a “set it and forget it” type of thing anymore. It takes constant massaging, monitoring and updating to be successful. This is true even if your ads are giving you an ROI and seem to be performing well. They can always be doing better, and by refreshing them […]
Everyone loves a good thank-you gift, especially people who have taken the time to get to know you, learn your sales pitch and eventually push through to sign up for your service or make a purchase. But, once the sale has closed and you’ve got their cash, it doesn’t mean the relationship ends there. Customers […]
When you’re ready to run ads, it’s important that you have everything prepared beforehand. If you’re going to shell out some of your hard-earned money to run ads, you’ll want to make sure they are effective, right? Getting into the backend of an ad manager can be overwhelming, so we’ve put together a shortlist of […]
Bounce rates are when people decide to bounce – literally. They click away from your website, they delete your email newsletter, or they otherwise get away from you as quickly as possible without so much as clicking on anything else. The higher your bounce rates are, the more quickly you lose credibility with search engines. […]
Figuring out who your target audience is will be the most important part of your marketing strategy. Understanding their behaviors, likes, dislikes and more are all very important things that help shape your ongoing efforts. Once you have established all these things, like through an empathy mapping session, it’s time to go out and find […]
Social media is an ever-changing landscape, growing closer and closer to SEO with every passing moment. While social media often goes overlooked, especially with B2B businesses, it is important to make sure you keep posting valuable content there – if nothing else, for SEO purposes. They are two totally different platforms – yet, everything is […]
One of the greatest things about digital marketing is just that: it is digital. There are endless possibilities and new tools and tricks rolling out every day. While you’re busy planning for growth, landing that huge distribution deal or planning for next quarter, it can be hard to keep up with it all and what […]
So, you’re running Facebook ads, but they need a little bit of love. Your competitors are getting crazy conversions, but yours don’t seem to be getting the same kind of action. Don’t feel the need to completely scrap the whole thing and throw in the towel yet – there is hope! Luckily, there are four […]
If you have a local business, you are in luck. Optimizing local businesses for search is something marketers love to do because we are able to provide such amazing, seemingly instant results for our clients. The ability to drill down into extremely specific data parameters and demographics is using our tools to their fullest. Even […]
Search engine optimization is ever-evolving with whatever growing trends and tendencies are emerging every day. Think about it: nowadays, people are using more screenless devices than ever to perform their search functions. Screenless means Siri, Cortana, Alexa and more. How are these devices finding the right thing the user is looking for without the user […]
Social media for business is an entire beast in and of itself when it comes to digital marketing. At first, it sounds pretty simple: Your business needs to be on social media. You sign up for your pages, but now what? If you’re ready to step up your Instagram game and be as on-trend as […]
By now you know that one of the kings in the castle of digital marketing is advertising. Paying to play is almost required when it comes to having a successful digital marketing campaign, but it can be hard to know where to start. Especially if marketing is not your forte, coming up with ad ideas […]
For small businesses, it can seem like there’s not much of a need for a custom marketing strategy. You probably know the basics: you need to have good SEO, you need to be on social media, and you need to be running digital advertising. While these are a few of the many building blocks for […]
The beautiful thing about digital marketing is that it opens the door for you to promote your product or service worldwide. It can be tempting to want to throw your marketing budget at advertising yourself everywhere possible – why not, right? Actually, this is the biggest mistake that people make with their marketing strategies. It […]
It’s the middle of the summer, and you might be starting to realize that things are shifting. This is the time of year where kids are off school, people are cashing in their vacation time and they may not be as engaged in their normal advertising habits or routines. What usually works all year long […]
In a digital world, it is so easy to put your message out to many people at once. With so much noise, it can be hard to truly capture your customer’s attention. Then once you have it, it can be even harder to keep it. These days, customers are yearning for authenticity to help them […]
Let’s talk Software Development. You’ve heard these two words a million times, but you’re still not quite sure what it means. Truth is, if you are running a business, you should know them well. If you’re not sure how software development works or how it can benefit your business, keep on reading! Step 1 of […]
Ready to finally make the leap and have a better brand design? Finally making the decision to invest in a quality graphic designer is a big one, especially when it comes to big projects like a website. There are tons of horror stories out there when it comes to hiring one, but finding the right […]
By now, you know that video production is one of the most important pieces of digital marketing. This is because YouTube is the 2nd largest search engine in the world, behind its parent, Google. Video has a tremendous impact on a company’s SEO performance, and once you get a good hang of SEO videos, it […]
It’s the age-old question when it comes to B2B outreach and attracting businesses to your service. And as times are changing, so are your customer’s needs and marketing habits. Just when you think you’ve found a great way to capture leads, something new comes along. If you are a business who relies on the internet […]
What’s the Difference Between Copywriting and Content Writing? Are you writing copy or creating content? We get it – it probably sounds like we are splitting hairs here. The truth is, copywriting and content writing are two totally separate things. If you’ve been having trouble finding the right way to grab your customers’ attention and […]
When you’re in the B2B (business to business) industry, getting new leads and guiding them through your sales pitch is extremely important to know how to do properly. Whether you gather your leads through email marketing, social media, paid ads or sales funnels, you need to learn absolutely everything you can about a business before […]
Copywriting is an essential part of any successful business, as it helps you reach your target audience and increase conversions. From creating a persuasive website copy to crafting engaging social media posts, good copywriting can be the difference between success and failure. Once you get into it, you’ll see that a lot of things need […]
Have you ever been in a situation where you thought, “This needs to be more streamlined; I could do this better.”? There is no better time than now. If you have an idea to make your business better, we have the pros to help make it happen. Software development is attainable for anyone; you don’t […]
You may or may not have heard: video is on the rise. They will help your SEO greatly, and it is time you started making them. Videos allow the extra opportunity to plug in keywords for your business and gain backlinks which will ultimately boost your website higher up in search. Not to mention, great […]
If you’re not split testing – you should be. Split testing, also known as A/B testing, is a way to compare and contrast different marketing elements to see what your audience likes the most. Through this process, you are able to curate marketing materials that are more effective than if you were to just take […]
Small business owners tend to wear a lot of hats. In one day, you could be the business owner, the cashier, a tax attorney, or a customer service representative all in a day’s work. Some days even include being a marketing guru, focus group and idea maker for your own company. While you might already […]
When it comes to building your SEO strategy, we’ve got nothing but tips to give you. It’s our specialty, after all! In addition to giving you a wealth of our knowledge here on our blog, we also wanted to round up a few of our LEAST favorite SEO practices for you to keep in mind. […]
According to BrightLocal’s Local Consumer Review Survey: 57% of consumers will only use a business if it has 4 or more stars. In addition, consumers read an average of 10 online reviews before feeling able to trust a local business, and 40% of consumers only take into account reviews written within the past 2 weeks. […]
What is Voice Search? Voice search is exactly what it sounds like: using your voice to search for things. In more technical speak, voice search software processes and transcribes human speech into text. It then analyzes that text to detect questions and commands and connects to external data sources (such as search engines and directories) […]
Obviously, you know by now that social media is one of the most important means of digital marketing. You can directly reach your audience, run advertising and get great returns, find new customers, sell things directly and build your reputation all on the same place. Starting out can be a bit intimidating, and running the […]
So, you’ve decided to focus more on social media, but you’re slowly starting to realize how totally different every platform is. What might work on Facebook may completely fail on Twitter and Instagram, and vice versa. That said, it’s important to know how to act on each of the “Big Three” social media platforms before […]
If you’re attempting to put out your own content but aren’t getting great results, this means that it is time to change things up. Hitting a plateau is normal, as are numbers changing to a down curve, so don’t fret and abandon all your efforts. All it means is you need to take things up […]
Email marketing is as strong as ever and should not be overlooked. It is the oldest form of digital marketing and has proven year after year that it is just as strong as ever. If you’re not using email marketing, then you are missing out on a big way to grow your business. If you’re […]
Running a small business can mean wearing many hats. This can include running your business, doing the books, managing employees and attempting your own marketing all in a day’s work. In the day-to-day grind, it is easy to allow your marketing to fall to the bottom of the priority list, and a year later, you […]
When it comes to ongoing marketing efforts, many businesses end up turning stagnant. This could mean that perhaps you’ve gotten into a routine with your marketing that you never break away from, or you’re doing absolutely nothing with your marketing. It can be easy to get caught up in the day-to-day posting schedule, content curation […]
As a small business, you’re thinking of just about every way possible to keep money in your pocket. Every marketing agency is different, their practices can be notoriously subjective and, aside from sales goals, it is hard to prove ROI on brand awareness – unless you have a very specific goal. Marketing can be a […]
Ah, the age-old question. A tale as old as time. We’ve heard it a thousand times: What do I post about on social media? It can be hard coming up with different content to write about that is not only engaging, but beautiful, sales-worthy, shareable and viral as well. If you’re struggling with how to […]
You should be giving more value away for free than you do when customers pay. Why? Keep on reading! Ascend them up your sales ladder Making sales isn’t just about finding new customers, it is also about taking advantage of the ones who are already with you. When someone is already a customer, that obviously […]
The Super Bowl is about a month away. While it’s a super important event for the game of football, it is also the biggest marketing day of the year. It’s super helpful that the year kicks off with some new, fresh marketing for you to apply to your business while you are developing your marketing […]
The integrity of a brand is more important now than ever. Research by the Sprout Social Index shows that millennials are the most likely people to call out brands on social media, with almost 60% of this group having already complained about an issue with a brand online at some point, including posting reviews. This […]
So you’ve created a great product or service and you’re ready to start marketing it. If you are looking to work with a marketing agency, there are 4 things you need to keep in mind throughout your journey. Assume everyone is an idiot Sorry (but not sorry) to sound blunt, but you need to assume […]
It’s time you faced it: Blogging is a necessary evil when it comes to digital marketing. It helps boost your overall web presence is a multitude of ways, and if you’re looking for new customers (who isn’t?) then you need to be doing it. So much so, that according to Hubspot, 53% of marketers say […]
It’s nearing the end of the year, AKA the all-too-familiar time when businesses take a look at their budgets for next year and figure out how to spend them. If you are looking to shake things up with your marketing next year, here are some tips for what to spend – or not spend – […]
These days, social media and photo sharing are at an all-time high and the trend keeps going up and up. People love taking photos on their phones, and love to share them even more. Getting those those comments and likes actually release dopamine in people, so why not tap into it? When thinking about your […]
A Unique Selling Proposition (USP) is a marketing concept that defines the unique and distinctive qualities of a product, service, or brand that sets it apart from its competitors. It’s a statement or proposition that communicates the specific benefit or value a customer can expect to receive by choosing a particular product or service over […]
Understanding your Ideal Customer with Empathy Mapping When it comes to crafting the perfect marketing message, it comes down to one simple thing: Understanding your ideal customer. Everyone knows this, but how exactly do we figure it out? Marketers will achieve this through having empathy mapping sessions to explore every possible angle to look at […]
Your Target Audience Isn’t “Everybody” Sadly, that statement is very hard for a lot of small businesses to believe. There isn’t one single business in the world who targets absolutely everybody, and none should be. A great example of this is the auto industry. Think about it: everyone drives cars (especially here in LA), they […]
What is Competitor Analysis? Ever heard the saying “Keep your friends close, but your enemies closer”? This couldn’t be more true when it comes to researching for your new marketing strategy. Competitor Analysis is an important exercise when it comes to researching on how to make your business better. You quite literally make a list […]
Email Marketing is still going strong, and can easily be your most profitable means of marketing. It is relatively low in cost to set up, manage and send emails which gives you an amazing ROI. A well-crafted newsletter helps improve your brand image and increase your audience size. It is easily shareable and repurposed, so […]
Ready to be listed higher on search engine result pages? Of course you are. SEO ( Search Engine Optimization ) and SEM (Search Engine Marketing) are performed to do just that to help your digital marketing – raise the ranking of websites in search results for specific keyword phrases. With a well-planned strategy, you can […]
Your company’s branding is the lifeblood of your existence. It’s who you are, what you represent, what you say, what you don’t say, and your entire personality. Customers are attracted to brands that they share values with, and the importance of having strong branding that a lot of people can share values with cannot be […]
Why is website design so important? These days, no matter what it is that your business does, you are nothing without a website. Even with social media taking over as a huge way for people to connect with your business, having that .com is still as important as ever. But, why? The answer can be […]
Analytics. This word usually leaves people completely confused, especially when you begin clicking around in backends. Tons of charts and reports that make absolutely no sense to the untrained eye is enough to scare anyone away. But, the reality is that analytics are the most important component of any digital marketing strategy. Don’t put your […]
Digital marketing can seem like a pretty large beast to tame. There seems to be endless strategies and complex things to do in order to make your business stand out these days, and there definitely are. Figuring out exactly where to start can seem like a daunting task that people often abandon, but luckily for […]
Instagram verification gives you absolutely no added benefits that non-verified accounts get. Really, it’s nothing more than just a blue checkmark next to your name. So, why care? Well, that little blue checkmark holds a lot of power! Instagram verification is important for several reasons: Authenticity and Credibility The blue verification badge on an Instagram […]
What are Local Directory Listings? Local Directory Listings were developed along with the inception of the internet in the early ‘90’s by Yahoo, with the intent to help users more easily navigate the internet and find what they are looking for. This concept was the entire ethos of Yahoo and why it existed, long before […]
Do you know that feeling when you walk into a new restaurant or boutique or coffee shop and you immediately have this feeling of “this is the place for me”? I remember a few years ago, I was looking to join a new gym and I visited a few local gyms and they all seemed […]
How to Build and Manage an Effective Social Media Campaign for Your Business The world of digital marketing and social media is progressing, and so must we. If your business has not developed an effective social media strategy and presence in 2023, then you’re falling behind. Just like updating your iPhone every year or so, […]
Customers today love to share their experiences, especially if there was an emotional connection in their experience or interaction with the business. If you have not done so already, read my blog on creating great customer experiences and wowing your customers. After you have delivered a great customer experience and wowed your customers with your […]
Customers today have higher expectations of businesses than they did just a few years ago. They are used to being treated well by sophisticated companies that anticipate their needs and deliver tailored experiences directly to them, just in time. Customers also expect their interactions with all companies to be smooth and pleasant. When a problem […]
Business owners hate negative reviews. They can really hurt a business, and a lot of times they are written or designed to do exactly that! We know that customers read reviews and make their decision to conduct business with a company based, at least in part, on reviews. Let’s look at some recent statistics: So […]
One clear cut answer as to why should you invest in Facebook ads is that with a global audience of approximately 1.5 Billion people – around one-fifth of the entire planet’s population, give or take a few hundred million, advertising in Facebook’s ad network is one of the most important and solid marketing investments you […]
Most business owners who have a website know the importance of online ranking and SEO. If your website does not appear in the first page of search results, you’re losing potential customers. An effective and well thought out website design with integrated SEO can help your website reach the first page of Google and other […]
My name is Jessica MacCleary. I am a YouTuber and a social media influencer with over 100,000 followers on my combined social media networks. I’ve been creating content in the online world for nearly three years now and throughout this time, I’ve had many companies reach out to me in hopes of collaborating to extend […]
In our previous blog post, we shared the second installment of our three part series on using Instagram for business. We discussed how hashtags work and how to develop a useful strategy for using them. In case you missed out, you can catch up here. In our final installment, we will be explaining the importance of […]
Last week we shared the first installment of our three part series on using Instagram for business. We discussed the importance of posting quality imagery, maintaining an appearance that is cohesive with your brand, and using a professional writing voice. If you missed it, you can catch up on it here. In the last post, […]
It’s no secret that Instagram has become a powerful tool for any business to keep under their belt. With over 400 million active users, Instagram can allow you to have access to a massive audience. Many incredibly profitable businesses have created their success entirely from Instagram. However, achieving this takes hard work and determination. What […]
The importance of having a strong website cannot be overemphasized. Your website is the first impression customers will have of your business — make sure it’s a good one! Thousands of companies compete online 24/7 for the same business and spend thousands or sometimes millions of dollars on website design and digital marketing. Ask yourself […]
Navazon’s Complete Healthcare Advertising Guide If you are a healthcare company looking for new patients, expanding your practice, or recruiting clinical trial participants, you will quickly find that your ads may be getting turned off or rejected, or even your accounts are getting shut down. There are many rules to follow, depending on your healthcare […]
Understanding Font Theory Design is very complex and there are so many different elements to design that can evoke emotion in your audience. Shapes, layouts, colors, models, music, and much more can heavily influence how a piece of design is perceived by an audience. Another one to add to this list is fonts. Fonts make […]
AI Agents, Your Website, and SEO: Tie Them Together As the landscape of the great World Wide Web continues to expand and change, so do we and our practices. Whether it’s keywords, learning metadata, emphasizing user experience, or more, we have ebbed and flowed right along with the path the internet is taking. And now, […]
Digital marketing refers to the use of online platforms and digital tools to promote products, services, and brands. In today’s business landscape, it has become an essential component for reaching and engaging with a broader audience. Digital marketing’s importance lies in its ability to leverage the power of the internet, enabling businesses to connect with […]
ROI And Advertising: Give me $1, I’ll Give You Back $10 Everyone knows that advertising your business and brand is important. It gets you in front of new eyes, builds your reputation, and, ultimately, gets you more sales. We all know this. However, the thing that we don’t know—especially if you are just getting started […]
How AI Overviews on Google Can Impact Your SEO Google is always at the forefront of user experience, and one of the many things they have implemented to make Google a better one-stop-shop is AI Overview technology. Now, when you Google something, you will see an AI-generated summary, nearly eliminating the need to click through […]
A digital marketing agency specializes in managing various aspects of online marketing to help businesses reach their target audience, enhance their online presence, and drive sales. These agencies offer expertise in areas such as: Search Engine Optimization (SEO) Social Media Management Content Marketing Pay-Per-Click Advertising (PPC) Email Marketing In today’s highly competitive landscape, digital marketing […]
Understanding Programmatic Advertising for Healthcare Marketing Need to put your foot on the gas pedal and get more patients in the door? Technology and marketing are besties, and with the rapidly changing landscape of AI and its abilities, there are more ways now than ever to reach new patients. One of the best ways you […]
Geofencing for Healthcare Marketing If you work in the medical field—whether you own your own medical practice, conduct clinical trials, or are otherwise looking for specific types of patients—one of the marketing industry’s best-kept secrets is geofencing. Sometimes, putting yourself in places where people can seek you out themselves won’t always work. Instead, the better […]
Make Sure Your Website Is ADA Compliant Has it been a while since you’ve updated your brand’s website? Are you unsure whether your website is ADA-compliant or not? If you answered yes to either of these questions, it is important to you and your business that you dive in and make sure it is up [...]
How Medical Clinics Succeed With Digital Marketing Are you a medical clinic looking to get more patients in the door? There is a certain secret sauce regarding local medical clinics and how they do their online marketing. Even if you already have a website, some ads running, and even some SEO optimization, there is still […]
Understanding Your Brand’s Customer Journey How and why do your customers become your customers? If you are unable to answer this question with specifics, then you need to take a look at your brand’s customer journey. Your customer journey is different from your sales funnel: It is a little less defined than a sales funnel […]
Your Marketing New Year’s Resolutions and How To Achieve Them Welcome to 2024: New year, new you, new business moves! As a business owner, chances are that “Grow my business” is one of your top resolutions of the year every year. However, goals that are too broad can be difficult to achieve unless broken down […]
Workflow Automation Is Your New Best Friend When running a small business, you tend to wear many hats. Whether it is data entry, sales, accounting, or posting on social media, every hour of every day is different. Hiring employees to handle certain aspects of your business can be costly, which leaves it all on your […]
AI and Blogging: What Are The Do’s and Don’ts? With so many AI tools available, it can be pretty tempting to redelegate all that writing to AI so that you can focus on other things. However, using too many AI tools can quickly lead you to a slippery slope that can possibly damage all your […]
Does Your Business Have a Brand Guide? While you develop your business’s look and feel, compiling everything into a brand guide is essential. Having all of your branding elements in one easy-to-find place will ensure that all of your marketing materials, communications, and more are all consistent and recognizable to customers, employees, and everyone who […]
Breaking Down DOOH: Digital Out Of Home Advertising Marketing happens anywhere and anytime. Whether you’re driving to work, getting on a bus, buying groceries, or walking down the street, people are getting marketed to at every possible angle. When your target audience is the on-the-go type, one of the most important things you are going […]
TV And Streaming Video Advertising Ever wanted to see your business name in lights? The dream of having your own commercial, whether on streaming or on TV, is actually more within reach than you may be thinking. TV and streaming ads are a great way to get new customers, and creating your own commercial is […]
What Is Geofencing? Your Virtual – Well, Fence Mobile is king, and marketers are working harder than ever to use it to their advantage in every way possible. Geofencing is one of the many ways marketers can reach people by taking advantage of location-based technology. While geofencing is nothing new, its capabilities have grown to […]
What is Social Media Etiquette? So, you’ve decided to focus more on social media, but you’re slowly starting to realize how totally different every platform is. What might work on Facebook may completely fail on Twitter and Instagram, and vice versa. That said, it’s important to know how to act on each of the “Big […]
How to Incorporate: The Role of AI in Your Digital Marketing As quickly as you can spell it, AI has become a powerhouse when it comes to search and content creation. With so much time, energy, and money saved with AI tools, it can make companies start to wonder how they can adopt it in […]
At Navazon Digital, we recognize the transformative power of education and its ability to shape the future of aspiring professionals. We are thrilled to announce our scholarship program, specifically designed to support post-secondary students in California who are pursuing a degree in Marketing or Film Production. With a firm belief in the potential of talented […]
How to Attract Volunteers for a Clinical Trial with Digital Marketing As a clinical research trial company, you’re constantly on the lookout for volunteers. Whether they are suffering from a very specific condition or they are completely healthy, a wealth of human participants is essential for every clinical research trial clinic. The difficult part can […]
Google has recently announced an upgrade to its Universal Analytics platform, which will now be known as Google Analytics 4. This new update brings a plethora of features and improvements that will provide better insights and tracking for businesses. As a business owner, it is essential to understand the importance of this update and the […]
Marketing Secret: How to Tell Your Brand Story Every brand has a story. In order for you to reach out to your target audience, you must be able to find them, give them something to relate to you with and have it resonate in a meaningful way. Your brand is more than just a logo […]
Understanding ChatGPT You know Google, and you know Bing, but do you know ChatGPT? ChatGPT is the hottest and most talked about search engine out there right now that uses artificial intelligence to give you the answers you seek. ChatGPT is an AI-based writing assistant that helps you create engaging content at lightning-fast speed. ChatGPT […]
Let’s Talk About Brand Archetypes What is your brand’s personality? What are its character traits, the way it speaks, the way it serves, and the persona it exemplifies? Whether you’re aware of it or not, your brand falls into one of twelve brand archetypes. Knowing which one yours falls into is essential when it comes […]
Recruiting volunteers for clinical research studies can be a challenging task, but social media and online advertising can be powerful tools to reach and engage potential participants. In this article, we will share tips and strategies for using social media and online advertising to recruit volunteers for clinical trials, including specific platforms and campaign types […]
What Does Customer Lifetime Value Mean? There is no shortage of metrics, goals, and KPIs you are looking to set, follow, and exceed as a business owner. One of them includes Customer Lifetime Value. If you’ve never heard of Customer Lifetime Value or don’t know what yours is, this blog is for you. We’re breaking […]
Color is a powerful tool in the world of design. It can be used to evoke moods, communicate messages, and create ambiance. But what are the psychological effects of colors?Different colors have different meanings for people and can even affect the way we feel. People associate different colors with positive and negative emotions. Psychological Aspects […]
Why Dentists and Dental Offices Need Custom Websites Dentists and dental offices face unique challenges when it comes to marketing their practices. According to researchers, anywhere between 50 and 80% of adults in the United States have some degree of dental anxiety, ranging from mild to severe. More than 20% of dentally anxious patients do […]
Breaking Down Successful Lead Generation Lead generation: It is the ultimate goal for all of your marketing efforts. Putting in hard work, energy, money, trust, and endless research into a marketing piece with the hopes of it getting to work for you and generating tons of new leads. The official definition—the one in the Oxford […]
Here’s How You Find Your Audience Summer is over, and the holidays are (somehow) just around the corner, which means the busiest marketing period. Chances are you are ramping up for holiday sales, specials, offers, and services and shifting the focus from summer splurges to holiday gifting. As such, it is time to take a […]
AdTech aka Advertising Technologies As you’re journeying through the marketing world, your marketing team, or a marketing team you’re considering using, may mention some unfamiliar terminology. One of those terms might be AdTech, also known as advertising technologies. AdTech plays a big role in today’s advertising and marketing strategies, and if it has been proposed […]
Headquartered in the heart of Los Angeles, California, Navazon is a full-service digital marketing agency that has more than 20 years of invaluable industry experience helping clients make an impact. We are a vertically integrated team that provides a vast variety of solutions including: Our approach to digital marketing and design allows us to empower […]
Understanding Geofencing If you’re a local business, or your business otherwise takes advantage of regional marketing, you’ve likely heard about geofencing. With the exponential growth of marketing via smartphones over the last few years, marketers are taking advantage of just about everything they can when it comes to our trusty devices—including our locations. If you’re […]
What is a Competitive Market Analysis? Think you know everything about your business? Think again! Before every sports game, coaches analyze and study their competitors, then craft a strategy based on their research. Just like a championship coach, it’s time for you to take a look at your opponents and find your strengths and weaknesses. […]
The Link Between Digital Marketing and Cryptocurrency Digital currency has become extremely popular in recent years. So much so, that they have completely shaken up the market, investment strategies, the way companies run businesses, the way people think about money, and even the way digital marketing works. It has been proven that cryptocurrency isn’t going […]
You’ve landed here because you’re hearing a ton of buzz surrounding Web 3.0. The internet is changing, as it always is, and user’s patterns morph and grow as the years go on. In the advent of the internet, there was Web 1.0. User behaviors changed, and Web 2.0 was born. After a while, technology has […]
The newest buzzword to come out of 2021 is Metaverse. You’ve likely heard it floating around, whether it’s in articles online, the news, or from your friends. You might have a slight grasp around what it is—or maybe not. It’s one of those things that lives in a gray area, but it is also full […]
As a dental sleep medicine clinic, you offer your clients a wide variety of services. Whether they need simple dental procedures or life-changing airway surgery, it can be challenging to find a way to market all of your services in a way that serves you and your clinic.
Marketing for health providers is constantly evolving and changing, but nothing has made it change faster and more drastically than the last two years of the COVID-19 pandemic. Patients are in the driver’s seat with what kind of care they want and when they want it, and it’s time that health providers get on track. […]
Nowadays, you don’t need a brick-and-mortar store to sell your products and make a living. Ecommerce platforms make it super easy for anyone to start their online store and get selling. This makes the competition tough, especially for the “little guys.” If you want your store to be found and start driving up sales, you […]
This is going to sound counter-intuitive but your “After” marketing for behavioral health providers really begins at the beginning of your marketing efforts. If you have followed some of our earlier suggestions on branding and clinical philosophy, then you have set expectations for the level of treatment, care, and hope for recovery that all who seek you […]
This phase of marketing is the most active phase for all of us, as this is the point that the potential client, loved one, or referrer has come to realize that there is a problem, and it’s time to take action. Think back to the analogies that I used in part 1 about standing in […]
What does “Before” in the context of Marketing your Behavioral Health Facility actually mean? The answer is quite simple. Our experience in the industry, talking with hundreds of clients, many loved ones and hundreds of referrers all pointed to the same issue. That is that until someone actually needs your service they do not know that you […]
Three Phases of Marketing your Behavioral Health Services is presented to you as we share your passion to help those suffering from Substance Use Disorder, Mental Health Issues and Eating Disorders. It is our absolute passion to help as many people as possible get the treatment that they need. Our years of experience in the behavioral […]
for Behavioral Health Facilities We are all experiencing the onslaught of the COVID-19 and the effects that it is having on behavioral health facilities. Our clients and those that we speak to in the industry are all seeing downturns in traffic, decreased calls, the hesitancy of prospects to start treatment and challenges of keeping them […]
When faced with a crisis, that results in a downturn in traffic, calls, and admissions, there are many actions that you can make. Most of them at the time may seem like the correct decision but ultimately they may turn out to be counterproductive. Below we will discuss some of the actions many have taken […]
Behavioral Health Marketing Costs. Client Lifetime Value is the Key Give Me $1.00 and I Will Give You Back $4.00 If you gave me $1.00 and I gave you back $1.50, how many one-dollar bills would you give me? If I gave you back $2.00, how many dollars would you give me? If I gave […]
You are a law expert. You work hard for your clients, go to bat for them, and find every way to get to your desired outcome. We are marketers, and we do the same. You need to spend your time doing what you do best, making marketing your law firm a difficult task to keep […]
Behavioral Health Marketing: 4 Tips for Success Behavioral health facilities, such as rehabs or other inpatient health clinics, have an important role in society. Being good at what you do to help others is only half of the work. The other half is making sure you are marketing the right people, places, and demographics to […]
Why Marketing for Dental Offices Is Different As a dental office, you are constantly looking for new ways to attractt new patients, keep the ones you have, and elevate your brand to keep your clients loyal. However, this can be difficult for most because—you still have a dental office to run, after all. The good […]
All About Blended Marketing Campaigns Do you have something special to offer from your business? Of course, you do! Blended Marketing Campaigns take your special offer or promotion and turn it into a sales-driving machine. Whether you offer a free consultation, a percentage off for a holiday, or a free product with purchase, there is […]
Preventing PPC Click Fraud and Unwanted Clicks PPC advertising is an extremely valuable tool to have in your digital marketing toolbox. It can propel your brand forward by driving relevant traffic that you would not have otherwise received. However, some competitors don’t believe in friendly competition when it comes to PPC. While clawing their way […]
What is Digital Marketing? Landing on this blog means you are ready to take your business to the next level with digital marketing. Well done! You are in the right place — 78% of salespeople using social media perform better than their peers and 72% of online marketers describe content creation as their most […]
When taking your content strategy to the next level, producing business videos has to be part of the conversation. Getting your feet wet by posting fun and/or informative videos to your social media or YouTube page is a great start, but did you know there are things you can do to make your business videos […]
Your digital marketing strategy is solid: great SEO, active social media, healthy ads, and an effective email newsletter among it. That doesn’t mean it is time to become complacent. If you are looking for the next best strategic advantage, look no further than corporate video production. We will break it down: why you should get […]
In the ever-changing digital marketing landscape, search engine optimization (SEO) remains vital for businesses aiming to boost their online presence and attract potential customers. As the internet and how people use it evolves and changes, so does SEO and its best practices. The internet is an entirely different place than it was just a few […]
Social Media Marketing is one of the best ways to grow your business. It can be difficult for many businesses to figure out how to use it to their benefit — especially businesses that are not e-commerce, which can find it difficult to justify the time and expense put into it without direct ROI and […]
How to use Google My Business to Boost Growth What is Google My Business? Google My Business helps you manage your business’s presence on the platform and is free to use. Verifying and managing your information through Google My Business will help customers contact and find your business more easily. Customers trust businesses that use […]
AMP (Accelerated Mobile Pages) is an open-source project started by Google and adopted by other tech companies to make mobile pages load almost instantly. Download PDF eBook In this article, I will not get into the technical aspects of AMP but rather why AMP is important for business owners and marketers. If you are looking […]
Deciding to take your clinic’s marketing efforts up a notch can be exciting, but it is important to make sure you’re doing it right and consistently. If you’re looking to get more patients into your clinic (and who isn’t?) then make sure you take note of these 4 effective clinic marketing tips to boost your […]
Having a great website is one of the most important things for your business. Have you been looking at your website lately, wondering if it is time to stop making piecemeal changes and just go for a full upgrade? If you’re debating whether or not to make the leap (and the investment) into completely redoing […]
One of the great things about digital marketing for a doctor’s office or medical clinic is that there are so many avenues you can pursue to promote your business. It can be hard to keep up with social media daily, keep an eye on all of your ads, and be timely with your blogs. While […]
Are you looking in the backend of Google Analytics or your social media platforms only to find that your numbers aren’t lining up with your goals? Before you go abandoning all efforts or throwing more money into underperforming ads, check out the 4 most likely reasons your digital marketing isn’t performing well. Why Your Digital […]
Owning your own business as a medical professional means you wear many hats throughout the day — health care provider, comforter, bearer of good or bad news, and…. Marketer? With seemingly endless options for digital marketing strategies for doctors’ offices and clinics, it can be overwhelming to figure out where to begin. That’s why we […]
Patients today are turning to social media to stay informed about the latest services, advancements and trends in the medical field. Give your doctor’s office an edge with professional and engaging content. As a physician, you’re busy helping people’s lives and in your day-to-day grind. However, these days, 57 percent of patients decide where to […]
The new year is when companies roll out their latest and freshest marketing to set a tone for the year ahead. As the business landscape continues to evolve, so does the marketing realm. Each year brings new challenges and opportunities, and to stay ahead of the curve, it’s crucial to plan out your marketing goals […]
A call to action, or a CTA as we call it in marketing-speak, is the action you want your visitors to perform. You can have a call to action on just about anything — your homepage, social media posts, email newsletters, ads, landing pages and more. While a call to action seems like an easy […]
In the fast-paced digital age, your website serves as your business’s virtual storefront. It’s often the first interaction potential customers have with your brand, making a strong first impression crucial. If it’s been a few years since you have redesigned your website, listen closely. We’re talking a complete redesign, here — not refreshing a few photos […]
The holidays are the most wonderful time of the year — and the most lucrative, too. The average American will spend $700 on holiday gifts and goodies this year, totaling more than $465 billion, the National Retail Federation estimates. If you haven’t started positioning your company’s marketing for the holidays yet this month, it is […]
Digital marketing is extremely important for every brand and, when done right, can give you some of the best ROI your business will ever see. However, we see so many digital marketing mistakes happening time and time again thanks to random myths that creep up. Stop leaving money on the table — we’re debunking some […]
As you know, 2019 has been the year of mindful content more than ever. People want snackable, valuable, engaging content and it can be hard to constantly come up with new and cool ideas. If you’re finding yourself struggling to find things to post about and talk about, the good news is that you don’t […]
Despite what you might think, PPC isn’t a “set it and forget it” type of thing anymore. It takes constant massaging, monitoring and updating to be successful. This is true even if your ads are giving you an ROI and seem to be performing well. They can always be doing better, and by refreshing them […]
Everyone loves a good thank-you gift, especially people who have taken the time to get to know you, learn your sales pitch and eventually push through to sign up for your service or make a purchase. But, once the sale has closed and you’ve got their cash, it doesn’t mean the relationship ends there. Customers […]
When you’re ready to run ads, it’s important that you have everything prepared beforehand. If you’re going to shell out some of your hard-earned money to run ads, you’ll want to make sure they are effective, right? Getting into the backend of an ad manager can be overwhelming, so we’ve put together a shortlist of […]
Bounce rates are when people decide to bounce – literally. They click away from your website, they delete your email newsletter, or they otherwise get away from you as quickly as possible without so much as clicking on anything else. The higher your bounce rates are, the more quickly you lose credibility with search engines. […]
Figuring out who your target audience is will be the most important part of your marketing strategy. Understanding their behaviors, likes, dislikes and more are all very important things that help shape your ongoing efforts. Once you have established all these things, like through an empathy mapping session, it’s time to go out and find […]
Social media is an ever-changing landscape, growing closer and closer to SEO with every passing moment. While social media often goes overlooked, especially with B2B businesses, it is important to make sure you keep posting valuable content there – if nothing else, for SEO purposes. They are two totally different platforms – yet, everything is […]
One of the greatest things about digital marketing is just that: it is digital. There are endless possibilities and new tools and tricks rolling out every day. While you’re busy planning for growth, landing that huge distribution deal or planning for next quarter, it can be hard to keep up with it all and what […]
So, you’re running Facebook ads, but they need a little bit of love. Your competitors are getting crazy conversions, but yours don’t seem to be getting the same kind of action. Don’t feel the need to completely scrap the whole thing and throw in the towel yet – there is hope! Luckily, there are four […]
If you have a local business, you are in luck. Optimizing local businesses for search is something marketers love to do because we are able to provide such amazing, seemingly instant results for our clients. The ability to drill down into extremely specific data parameters and demographics is using our tools to their fullest. Even […]
Search engine optimization is ever-evolving with whatever growing trends and tendencies are emerging every day. Think about it: nowadays, people are using more screenless devices than ever to perform their search functions. Screenless means Siri, Cortana, Alexa and more. How are these devices finding the right thing the user is looking for without the user […]
Social media for business is an entire beast in and of itself when it comes to digital marketing. At first, it sounds pretty simple: Your business needs to be on social media. You sign up for your pages, but now what? If you’re ready to step up your Instagram game and be as on-trend as […]
By now you know that one of the kings in the castle of digital marketing is advertising. Paying to play is almost required when it comes to having a successful digital marketing campaign, but it can be hard to know where to start. Especially if marketing is not your forte, coming up with ad ideas […]
For small businesses, it can seem like there’s not much of a need for a custom marketing strategy. You probably know the basics: you need to have good SEO, you need to be on social media, and you need to be running digital advertising. While these are a few of the many building blocks for […]
The beautiful thing about digital marketing is that it opens the door for you to promote your product or service worldwide. It can be tempting to want to throw your marketing budget at advertising yourself everywhere possible – why not, right? Actually, this is the biggest mistake that people make with their marketing strategies. It […]
It’s the middle of the summer, and you might be starting to realize that things are shifting. This is the time of year where kids are off school, people are cashing in their vacation time and they may not be as engaged in their normal advertising habits or routines. What usually works all year long […]
In a digital world, it is so easy to put your message out to many people at once. With so much noise, it can be hard to truly capture your customer’s attention. Then once you have it, it can be even harder to keep it. These days, customers are yearning for authenticity to help them […]
Let’s talk Software Development. You’ve heard these two words a million times, but you’re still not quite sure what it means. Truth is, if you are running a business, you should know them well. If you’re not sure how software development works or how it can benefit your business, keep on reading! Step 1 of […]
Ready to finally make the leap and have a better brand design? Finally making the decision to invest in a quality graphic designer is a big one, especially when it comes to big projects like a website. There are tons of horror stories out there when it comes to hiring one, but finding the right […]
By now, you know that video production is one of the most important pieces of digital marketing. This is because YouTube is the 2nd largest search engine in the world, behind its parent, Google. Video has a tremendous impact on a company’s SEO performance, and once you get a good hang of SEO videos, it […]
It’s the age-old question when it comes to B2B outreach and attracting businesses to your service. And as times are changing, so are your customer’s needs and marketing habits. Just when you think you’ve found a great way to capture leads, something new comes along. If you are a business who relies on the internet […]
What’s the Difference Between Copywriting and Content Writing? Are you writing copy or creating content? We get it – it probably sounds like we are splitting hairs here. The truth is, copywriting and content writing are two totally separate things. If you’ve been having trouble finding the right way to grab your customers’ attention and […]
When you’re in the B2B (business to business) industry, getting new leads and guiding them through your sales pitch is extremely important to know how to do properly. Whether you gather your leads through email marketing, social media, paid ads or sales funnels, you need to learn absolutely everything you can about a business before […]
Copywriting is an essential part of any successful business, as it helps you reach your target audience and increase conversions. From creating a persuasive website copy to crafting engaging social media posts, good copywriting can be the difference between success and failure. Once you get into it, you’ll see that a lot of things need […]
Have you ever been in a situation where you thought, “This needs to be more streamlined; I could do this better.”? There is no better time than now. If you have an idea to make your business better, we have the pros to help make it happen. Software development is attainable for anyone; you don’t […]
You may or may not have heard: video is on the rise. They will help your SEO greatly, and it is time you started making them. Videos allow the extra opportunity to plug in keywords for your business and gain backlinks which will ultimately boost your website higher up in search. Not to mention, great […]
If you’re not split testing – you should be. Split testing, also known as A/B testing, is a way to compare and contrast different marketing elements to see what your audience likes the most. Through this process, you are able to curate marketing materials that are more effective than if you were to just take […]
Small business owners tend to wear a lot of hats. In one day, you could be the business owner, the cashier, a tax attorney, or a customer service representative all in a day’s work. Some days even include being a marketing guru, focus group and idea maker for your own company. While you might already […]
When it comes to building your SEO strategy, we’ve got nothing but tips to give you. It’s our specialty, after all! In addition to giving you a wealth of our knowledge here on our blog, we also wanted to round up a few of our LEAST favorite SEO practices for you to keep in mind. […]
According to BrightLocal’s Local Consumer Review Survey: 57% of consumers will only use a business if it has 4 or more stars. In addition, consumers read an average of 10 online reviews before feeling able to trust a local business, and 40% of consumers only take into account reviews written within the past 2 weeks. […]
What is Voice Search? Voice search is exactly what it sounds like: using your voice to search for things. In more technical speak, voice search software processes and transcribes human speech into text. It then analyzes that text to detect questions and commands and connects to external data sources (such as search engines and directories) […]
Obviously, you know by now that social media is one of the most important means of digital marketing. You can directly reach your audience, run advertising and get great returns, find new customers, sell things directly and build your reputation all on the same place. Starting out can be a bit intimidating, and running the […]
So, you’ve decided to focus more on social media, but you’re slowly starting to realize how totally different every platform is. What might work on Facebook may completely fail on Twitter and Instagram, and vice versa. That said, it’s important to know how to act on each of the “Big Three” social media platforms before […]
If you’re attempting to put out your own content but aren’t getting great results, this means that it is time to change things up. Hitting a plateau is normal, as are numbers changing to a down curve, so don’t fret and abandon all your efforts. All it means is you need to take things up […]
Email marketing is as strong as ever and should not be overlooked. It is the oldest form of digital marketing and has proven year after year that it is just as strong as ever. If you’re not using email marketing, then you are missing out on a big way to grow your business. If you’re […]
Running a small business can mean wearing many hats. This can include running your business, doing the books, managing employees and attempting your own marketing all in a day’s work. In the day-to-day grind, it is easy to allow your marketing to fall to the bottom of the priority list, and a year later, you […]
When it comes to ongoing marketing efforts, many businesses end up turning stagnant. This could mean that perhaps you’ve gotten into a routine with your marketing that you never break away from, or you’re doing absolutely nothing with your marketing. It can be easy to get caught up in the day-to-day posting schedule, content curation […]
As a small business, you’re thinking of just about every way possible to keep money in your pocket. Every marketing agency is different, their practices can be notoriously subjective and, aside from sales goals, it is hard to prove ROI on brand awareness – unless you have a very specific goal. Marketing can be a […]
Ah, the age-old question. A tale as old as time. We’ve heard it a thousand times: What do I post about on social media? It can be hard coming up with different content to write about that is not only engaging, but beautiful, sales-worthy, shareable and viral as well. If you’re struggling with how to […]
You should be giving more value away for free than you do when customers pay. Why? Keep on reading! Ascend them up your sales ladder Making sales isn’t just about finding new customers, it is also about taking advantage of the ones who are already with you. When someone is already a customer, that obviously […]
The Super Bowl is about a month away. While it’s a super important event for the game of football, it is also the biggest marketing day of the year. It’s super helpful that the year kicks off with some new, fresh marketing for you to apply to your business while you are developing your marketing […]
The integrity of a brand is more important now than ever. Research by the Sprout Social Index shows that millennials are the most likely people to call out brands on social media, with almost 60% of this group having already complained about an issue with a brand online at some point, including posting reviews. This […]
So you’ve created a great product or service and you’re ready to start marketing it. If you are looking to work with a marketing agency, there are 4 things you need to keep in mind throughout your journey. Assume everyone is an idiot Sorry (but not sorry) to sound blunt, but you need to assume […]
It’s time you faced it: Blogging is a necessary evil when it comes to digital marketing. It helps boost your overall web presence is a multitude of ways, and if you’re looking for new customers (who isn’t?) then you need to be doing it. So much so, that according to Hubspot, 53% of marketers say […]
It’s nearing the end of the year, AKA the all-too-familiar time when businesses take a look at their budgets for next year and figure out how to spend them. If you are looking to shake things up with your marketing next year, here are some tips for what to spend – or not spend – […]
These days, social media and photo sharing are at an all-time high and the trend keeps going up and up. People love taking photos on their phones, and love to share them even more. Getting those those comments and likes actually release dopamine in people, so why not tap into it? When thinking about your […]
A Unique Selling Proposition (USP) is a marketing concept that defines the unique and distinctive qualities of a product, service, or brand that sets it apart from its competitors. It’s a statement or proposition that communicates the specific benefit or value a customer can expect to receive by choosing a particular product or service over […]
Understanding your Ideal Customer with Empathy Mapping When it comes to crafting the perfect marketing message, it comes down to one simple thing: Understanding your ideal customer. Everyone knows this, but how exactly do we figure it out? Marketers will achieve this through having empathy mapping sessions to explore every possible angle to look at […]
Your Target Audience Isn’t “Everybody” Sadly, that statement is very hard for a lot of small businesses to believe. There isn’t one single business in the world who targets absolutely everybody, and none should be. A great example of this is the auto industry. Think about it: everyone drives cars (especially here in LA), they […]
What is Competitor Analysis? Ever heard the saying “Keep your friends close, but your enemies closer”? This couldn’t be more true when it comes to researching for your new marketing strategy. Competitor Analysis is an important exercise when it comes to researching on how to make your business better. You quite literally make a list […]
Email Marketing is still going strong, and can easily be your most profitable means of marketing. It is relatively low in cost to set up, manage and send emails which gives you an amazing ROI. A well-crafted newsletter helps improve your brand image and increase your audience size. It is easily shareable and repurposed, so […]
Ready to be listed higher on search engine result pages? Of course you are. SEO ( Search Engine Optimization ) and SEM (Search Engine Marketing) are performed to do just that to help your digital marketing – raise the ranking of websites in search results for specific keyword phrases. With a well-planned strategy, you can […]
Your company’s branding is the lifeblood of your existence. It’s who you are, what you represent, what you say, what you don’t say, and your entire personality. Customers are attracted to brands that they share values with, and the importance of having strong branding that a lot of people can share values with cannot be […]
Why is website design so important? These days, no matter what it is that your business does, you are nothing without a website. Even with social media taking over as a huge way for people to connect with your business, having that .com is still as important as ever. But, why? The answer can be […]
Analytics. This word usually leaves people completely confused, especially when you begin clicking around in backends. Tons of charts and reports that make absolutely no sense to the untrained eye is enough to scare anyone away. But, the reality is that analytics are the most important component of any digital marketing strategy. Don’t put your […]
Digital marketing can seem like a pretty large beast to tame. There seems to be endless strategies and complex things to do in order to make your business stand out these days, and there definitely are. Figuring out exactly where to start can seem like a daunting task that people often abandon, but luckily for […]
Instagram verification gives you absolutely no added benefits that non-verified accounts get. Really, it’s nothing more than just a blue checkmark next to your name. So, why care? Well, that little blue checkmark holds a lot of power! Instagram verification is important for several reasons: Authenticity and Credibility The blue verification badge on an Instagram […]
What are Local Directory Listings? Local Directory Listings were developed along with the inception of the internet in the early ‘90’s by Yahoo, with the intent to help users more easily navigate the internet and find what they are looking for. This concept was the entire ethos of Yahoo and why it existed, long before […]
Do you know that feeling when you walk into a new restaurant or boutique or coffee shop and you immediately have this feeling of “this is the place for me”? I remember a few years ago, I was looking to join a new gym and I visited a few local gyms and they all seemed […]
How to Build and Manage an Effective Social Media Campaign for Your Business The world of digital marketing and social media is progressing, and so must we. If your business has not developed an effective social media strategy and presence in 2023, then you’re falling behind. Just like updating your iPhone every year or so, […]
Customers today love to share their experiences, especially if there was an emotional connection in their experience or interaction with the business. If you have not done so already, read my blog on creating great customer experiences and wowing your customers. After you have delivered a great customer experience and wowed your customers with your […]
Customers today have higher expectations of businesses than they did just a few years ago. They are used to being treated well by sophisticated companies that anticipate their needs and deliver tailored experiences directly to them, just in time. Customers also expect their interactions with all companies to be smooth and pleasant. When a problem […]
Business owners hate negative reviews. They can really hurt a business, and a lot of times they are written or designed to do exactly that! We know that customers read reviews and make their decision to conduct business with a company based, at least in part, on reviews. Let’s look at some recent statistics: So […]
One clear cut answer as to why should you invest in Facebook ads is that with a global audience of approximately 1.5 Billion people – around one-fifth of the entire planet’s population, give or take a few hundred million, advertising in Facebook’s ad network is one of the most important and solid marketing investments you […]
Most business owners who have a website know the importance of online ranking and SEO. If your website does not appear in the first page of search results, you’re losing potential customers. An effective and well thought out website design with integrated SEO can help your website reach the first page of Google and other […]
My name is Jessica MacCleary. I am a YouTuber and a social media influencer with over 100,000 followers on my combined social media networks. I’ve been creating content in the online world for nearly three years now and throughout this time, I’ve had many companies reach out to me in hopes of collaborating to extend […]
In our previous blog post, we shared the second installment of our three part series on using Instagram for business. We discussed how hashtags work and how to develop a useful strategy for using them. In case you missed out, you can catch up here. In our final installment, we will be explaining the importance of […]
Last week we shared the first installment of our three part series on using Instagram for business. We discussed the importance of posting quality imagery, maintaining an appearance that is cohesive with your brand, and using a professional writing voice. If you missed it, you can catch up on it here. In the last post, […]
It’s no secret that Instagram has become a powerful tool for any business to keep under their belt. With over 400 million active users, Instagram can allow you to have access to a massive audience. Many incredibly profitable businesses have created their success entirely from Instagram. However, achieving this takes hard work and determination. What […]
The importance of having a strong website cannot be overemphasized. Your website is the first impression customers will have of your business — make sure it’s a good one! Thousands of companies compete online 24/7 for the same business and spend thousands or sometimes millions of dollars on website design and digital marketing. Ask yourself […]