Objectives

Millennium Clinical Trials had two key objectives: To attract study volunteers for their ongoing clinical trials and to communicate their capabilities and specialties effectively to potential sponsors and CROs. By achieving these goals, they aimed to secure more clinical trials and expand their research endeavors.

Strategy

To accomplish Millennium Clinical Trials’ objectives, we devised a strategic approach that revolved around creating a new website design with tailored content for two distinct target audiences: study volunteers and sponsors/CROs.
For Volunteers:
Easy-to-understand landing pages for each study: We crafted engaging landing pages that clearly explained the qualifications required to participate in various studies and highlighted the numerous benefits for volunteers.
For Sponsors and CROs:
Emphasized facility capabilities: We designed a captivating landing page showcasing the state-of-the-art facilities at Millennium Clinical Trials, along with the expertise and specialties of their Principal Investigators. The use of vibrant colors and contemporary aesthetics ensured an impressive presentation.
Icons for services: Logo Design, Branding, Website Design, Graphic Design, Copywriting, Facebook Ads, Google Ads, Lead Generation, SEO/SEM, Local Directory Listings, Blogging, Social Media Posts

Process

1. Logo Redesign: We revamped Millennium Clinical Trials’ logo to represent their dedication to innovation and research.

2. Compelling Copy: We crafted new and engaging content for their homepage and landing pages, ensuring clear communication of their mission and goals.

3. Study-specific Landing Pages: We designed and developed individual landing pages for three key trials, showcasing the importance of volunteer participation and the benefits they can expect.

4. Sponsor & CRO Showcase: To attract potential sponsors and CROs, we designed a visually striking page highlighting Millennium Clinical Trials’ capabilities and the expertise of their Principal Investigators.