Sentiment Analysis
Decipher social chatter to drive innovation
The Sentiment Analysis Report reveals what people think, want and feel about a topic or brand based on their conversations on social media. The report shows a graphic representation of sentiments and feelings for a given keyword. It shows related keywords and other popular topics related to the target topic or brand. The report helps brands develop products that meet market demand. The report helps marketers adjust market strategy and talk about products and services in a way that resonates with customers. Sentiment analysis can pick up negative discussions and give you real-time alerts so that you can respond quickly and avoid extensive reputation damage. Or use your competitor’s negative sentiments to create an effective marketing campaign and grab market-share.
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What is your Unique Selling Proposition?
A Unique Selling Proposition (USP) is a marketing concept that defines the unique and distinctive qualities of a product, service, or brand that sets it apart from its competitors. It’s a statement or proposition that communicates the specific benefit or value a customer can expect to receive by choosing a particular product or service over […]
Empathy Mapping
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Finding Your Target Audience
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