Woodland Hills Cosmetic Dental offers leading-edge dental services, featuring the latest technology and the friendliest professionals, in a relaxing stress-free environment. Dr. Solow’s staff strives to make every visit a uniquely positive one, by offering services customized specifically for each patient.
Objectives
Dr. Solow needed a new contemporary website that was mobile-friendly and SEO optimized. He was moving his practice to a new location after many years and wanted to make sure that the new location is everywhere online and can be easily found by his existing patients as well as new ones.
Strategy
Dr Solow’s old website was created by a “dental website specialist” but it was not performing well for SEO. Soon, we found that the issue was “duplicate content”. The website company was using the same content on hundreds of dentist’s websites. Google penalizes sites with duplicate content by delisting them from their search engine. The old site was branded with Dr Solow with little SEO for the nearby cities. We all decided on a new brand name, Warner Center Cosmetic Dental which better represented the business and its location. We would create a new brand look, a new website with all original copy and promote the site locally.
Logo Design
Website Design
Copy Writing
Social Media Presence
Local Marketing
Photography
Video Production
Process
Our copywriter wrote all fresh copy for the most important service pages and the home page. Navazon created a new logo for the business and a beautiful new website that is highly optimized for SEO. We also performed Local Business Directory Listings to make sure the new location is listed on all directories and search engines.
- Logo Design
- Website Design
- Copy Writing
- Social Media Presence
- Local Marketing
- Photography
Creative
Results
We targeted and attracted affluent individuals in gated communities around Dr. Solow’s clinic. Additionally, we targeted professionals that moved into the neighborhood looking for a new dentist. Our strategy resulted in significant new patient sign-ups for Dr. Solow’s Dental clinic within a few weeks.
