Email Marketing is still going strong, and can easily be your most profitable means of marketing. It is relatively low in cost to set up, manage and send emails which gives you an amazing ROI. A well-crafted newsletter helps improve your brand image and increase your audience size. It is easily shareable and repurposed, so recipients can easily spread the word for you.
It’s evolved so much, that we rounded up the top 4 reasons your business should still be doing it.
According to Hubspot, 91% of consumers use email, and 73% of businesses use it as their primary form of communication in the B2B space. These numbers are huge, which means if you’re not doing email marketing, you are missing out on just about everyone. Think about it: We all check our email inboxes multiple times throughout the day, and having the opportunity to be in front of 91% of consumers faces every single day is something your business should not miss out on.
The backend of email newsletter content management systems give some of the most insightful and valuable analytics around. You can see exactly how many people opened your emails, and drill down even further into exactly WHO opened it. Go even further and you can see how many times it was opened, who deleted it, what links were clicked on and just about everything else you might need to know. This gives you extremely important information as far as how your messaging is working and what adjustments you can make overall moving forward. If a certain call to action isn’t receiving as many clicks as you anticipated, try it again with different wording or imaging and see the result.
If someone is opening your emails a lot and always clicking on links but hasn’t quite taken the step to purchase or reach out to you yet, you can segment your lists to target only these people. These hot leads are low hanging fruit, so give them a special offer or something else enticing to finally make them pull the trigger and make a move. You can also segment lists into different locations, genders, ages, and just about anything else. This allows you multiple marketing opportunities to gain a better understanding of your audience and what they do, or do not, like to see from you.
Email engagement is still extremely strong. We are more likely to pay attention to email marketing than any other form of direct marketing. Think about it: we tend to instantly throw away direct mail marketing, ignore billboards and skip through commercials. So with a powerful headline, your ideal customer will be more likely to open your email and act quickly. Thanks to mobile, action can happen even that much quicker. Since people tend not to act later on email marketing, it is also important to make sure your call to action works correctly and leads to a compelling landing page.