You Might Need Marketing Automation If…
One of the greatest things about digital marketing is just that: it is digital. There are endless possibilities and new tools and tricks rolling out every day. While you’re busy planning for growth, landing that huge distribution deal or planning for next quarter, it can be hard to keep up with it all and what you should or shouldn’t be spending your time on. Luckily, some aspects of marketing have become automated, and some examples of marketing automation include:
- Publishing social media posts
- Sending marketing emails and campaigns
- Funneling leads
With marketing automation, you can attract leads, nurture them, build lists and target them – with tons of helpful reporting included, as well. You can learn everything from your close rate, margins, customer retention and much more. If you’re wondering if it is worth it for you to make the switch to marketing automation, check out our three biggest signs that you might need it.
You’re spending too much time on marketing tasks
This might sound obvious: but, if you are spending way too much time every day on marketing tasks, then you need to automate some parts of it. Think about it: that is time you could be spending on growing your business in other ways that you are good at, rather than tasks that – while they are important – could be automated. Scheduling social media posts, setting up drip campaigns, follow-up emails or funneling leads in other ways can all be automated, saving you time and money.
You don’t have enough manpower
Segmenting lists, nurturing leads and posting on social media takes time and manpower. If you simply don’t have it, then it would be worth it for you to start automating it. Having a wealthy email list is great, but if you’re sending the same correspondence to every single contact every single time, a good lead might go bad from getting correspondence that isn’t relevant to them. CEOs need to be spoken to differently than Managers, people who want commercial service need to be spoken to differently who want residential, and so on. Segmenting all of this and figuring out who needs what can be its own job, or you can automate it.
You’re not converting enough leads
So, you’ve got a few forms on your website, maybe even a free downloadable, and people are using them. You might reach out once or twice, but then life gets in the way and it falls to the wayside. Then what? Nurturing a lead takes time, and it can be tough to keep up with them all manually. When a lead comes in, marketing automation can help segment them where they need to go and get the right correspondence. You can set up these email campaigns in a marketing automation program, so you won’t even need to do anything once the lead comes in.
If you’re ready to get your marketing automation set up, let us know. We can help!