It’s time you faced it: Blogging is a necessary evil when it comes to digital marketing. It helps boost your overall web presence is a multitude of ways, and if you’re looking for new customers (who isn’t?) then you need to be doing it. So much so, that according to Hubspot, 53% of marketers say that having a blog is their top content marketing priority. But, why?
Blogging in a relevant way with your keywords will help you appear higher in search results, attract other websites to link to you and will increase your exposure on social media. If you write an awesome blog post that gets a ton of shares and readership, guess what? You’re now an expert on that topic, and people will remember that about you. Also, once you write a blog, you can repurpose it into social media content. That’s right – you just gave yourself a bunch of posts! Blogs are the gift that keep on giving.
As part of their algorithms, Google and Bing re-spider the internet every 30 days to rejigger their rankings. One of the many checkpoints that Google and Bing consider when it comes to moving you up in their rankings includes having an up-to-date, or “active”, website. This means that you need to have a website that is updated often, and in a relevant way. What is the easiest way to update your website monthly that is relevant to your business? Having a monthly blog, of course! If you write as little as one blog a month, you will see huge results.
This is the thorn in everyone’s side when they are considering starting up a blog. Yes, it can be difficult coming up with blog topics all of the time, but before you try to tackle WHAT to write about, think about HOW you want to write it. What are some of the best, most-shared blogs? Most of the time, they are how-to’s, list articles, current news or testimonials. Now that you’ve figured out a few guidelines for yourself, you can start plugging in the information.
The number one piece of advice any writer will ever tell you is: When you have writer’s block, just keep on writing! It sounds backwards, but it is the truth. Staring at the blinking cursor and agonizing over it won’t do you any good; once you start typing, you will start to get something out. Start by setting up an outline for yourself – are you writing a how-to article? Start by typing out the steps, then revisit the intro and conclusion once you’re able to get some thoughts out. However, let’s face it – some of us are far better at running a business than we are at writing a monthly blog. If you know you need a monthly blog, but you’re not sure how to get started, let us know. We have in-house writers who can tackle it for you, so you can keep on doing what you are good at.