Plan Out Your 2021 Marketing Goals
It’s official — 2021 is in full swing, and you’ve got a fresh slate ahead of you after the madness of 2020. The new year is a time when companies roll out their newest and freshest marketing to set a tone for the year ahead. If you feel like you’ve missed the boat, don’t worry, you’re actually just in the nick of time. There might be a good chance that 2020 was a tough year for your business, and if it was, this makes planning for 2021 that much more important. There is still plenty of time to plan out your 2021 marketing goals, and this blog will show you just how.
Plan Out Your 2020 Marketing Goals by Looking at 2019
While you’ve got your sights set on the future, it is important to learn from the past. Gather up as many analytics as you possibly can — website traffic, ads you ran, social media reports, sales reports, anything really — and spend some time on finding trends. You might be surprised at what you find, and you’ll be able to capitalize on it early with the proper channels and campaigns.
Even though 2020 probably wasn’t a typical year for you and your business, it is important to not ignore your company’s statistics and brush them off as “because of the pandemic”. Make sure you still take a good look at them, there is always room for improvement.
Set a Marketing Budget
Be realistic and set a marketing budget for the year to stick to. Some things to keep in mind when creating your marketing budget include:
- Ad spend
- Hiring marketing talents such as graphic designers, copywriters, or SEO help
- Purchasing tools
- Free services or products to give away, or coupon codes to implement
- Social media boosting budget
- Photography and videography
- Your time spent on marketing efforts
Clarify Your Branding
There’s nothing worse than a company with sloppy branding. You need consistency, so make sure you know what your company looks like and sounds like marketing-wise. This can include working with your marketing agency on creating a branding package, social media templates, email marketing templates, a style guide, and much more.
Check the Calendar
Take a look at the calendar and start planning for upcoming holidays, sales, releases, and promos. Decide what time of the month you want your monthly coupon code email newsletter to go out, when you want to start gearing up for the summer, and when you need to start prepping for this year’s holiday sales. See a sales bump in June every year? Mark your calendar for planning in early May so you can get all your campaigns rolled out in time to boost sales even more. Is there a lull in the winter? Mark your calendar to come up with some aggressive promo codes and giveaways in the fall so you can get ahead of it and still bring money in the door.
Make an Investment
Taking on all of your 2021 marketing goals might be tough to do all on your own. If you need help planning your marketing strategy for the year, it might be time to make an investment and let some experts handle it for you. A marketing agency, like ours, can do all the legwork while you keep doing what you do best. This includes everything from:
- Website design
- Search engine optimization
- Ad campaign management
- Balancing your marketing budget
- Graphic design
- Video production
Consider Showing Off Public Health Guidelines
To really freshen up your marketing for 2021, it is important to make sure you look like your marketing really IS fresh – and the best way to do that these days is to incorporate public health guidelines into your imagery and copywriting. The coronavirus pandemic and it’s public health guidelines are sure to stick around for a while, so this makes it very important to update your imagery and copy.
- Photos of you and you customers or patients wearing masks
- Copy about how important safety of your customers or patients is
- Photos of people standing 6ft apart from each other
- Imagery of the public health guidelines you have put in place, such as plexiglass, seats situated 6ft apart, hand sanitizing stations, signs about masks, and more
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