Clinical Research LA is a respected medical research company in Los Angeles conducting phase II through phase V clinical research studies.
Objectives
The objective was to create an infrastructure where whenever new clinical studies are awarded to Clinical Research LA; they can quickly find study participants to meet their enrolment goals.
Strategy
We decided to build study-specific landing pages that were highly optimized, which would rank high on organic search results. The pages were also used for PPC and TV advertising and designed to keep the viewers engaged and answer their questions and encourage them to sign up.
Branding
Logo Design
Copy Writing
Website Design
SEO/SEM
Pay Per Click
Local Directory Listing
Landing Page Design
CMA Report
Social Media
Video
Process
We designed a vibrant brand look with clear messaging that could cut through the clutter of competing ads. We developed a highly optimized website and landing pages for each study. We produced a video that let the viewer understand the benefits of joining a clinical trial study.
Creative
Results
Clinical Research LA is number one ranking for many keywords. They regularly meet and exceed their enrolment goals for every study. In addition, they have created an extensive database of participants that they can draw upon when new studies are activated.