Delve deep into your audience needs.
A target audience persona outlines a typical member of your target audience. They are fictional representations of your audience rooted in demographic and behavioral data that we gleaned from the Audience Insights report. We usually create 3 audience personas to represent 3 different audience segments. We give them names, faces, and a clear background.
We learn a lot about your audience or your potential audience from the Audience Insights report. However, there are still a lot of unknowns. If we are to relate to them at a deeper level, we need to understand their feelings, pain points, and aspirations as related to your products or services. We use a creative process called Empathy Mapping to dig deep into your ideal customer’s psyche. With empathy mapping, we learn how your audience perceives their world as related to your products or services. You can then design products, brand messaging and ads that connect to your audience at a deeper, more personal level.