With more than 30 years of IT networking and engineering level experience, the founder of Cloudworks Connekt realized that companies need more than simply an IT professional. They need someone to serve as a personal IT pro, a partner to rely on as the business grows and the network expands. Cloudworks Connekt is dedicated and committed to developing long-range strategies and long-term relationships.
Objectives
To create a professional brand look and messaging to showcase the company’s capabilities and to reach new potential clients in the Los Angeles area.
Strategy
The company name did not represent the founder’s vision for the company well. We suggested changing the brand name to a more descriptive term and they agreed. Also, to build a new brand around the new name Cloudworks Connekt.
Naming Study
Logo Design
Branding
Website Design
Copy Writing
Digital Brochure
Local Directory Listings
Process
After running a competitive market analysis report to understand the local marketplace, we interviewed the founder and created a strategy for messaging and targeting potential clients. We created an all-new website and collateral material for the sales team.
Creative
Review
Navazon has been a lifesaver as I venture out developing the Cloudworks Connekt, a managed services company focused in cloud network architecture and virtualization. Though educated in marketing concepts, I was lost in the more contemporary digital marketing space. Navazon ushered me through the whole process of branding, logo creation, website design, etc., helping define direction and perspective in terms of getting my company positioned in a segment of the very competitive cloud-managed services space where Cloudworks Connekt can thrive. I am truly grateful for the guidance, consultation, and support of Navazon Digital Marketing Agency.
Cloudworks Connekt
Results
The owners are extremely happy with their new professional website, branding and marketing materials. The Cloudworks Connekt sales team is making presentations using professional marketing materials and as a result gaining new clients.