Profit. Ability.

Client Case Study

Foojan App

Foojan Logo

The Foojan customized self-help app was developed to meet Dr. Zeine’s desire to share her knowledge and unique therapy style with as many struggling and searching individuals as possible. Dr. Zeine and her professional team provide step-by-step guidance in the healing process so that individuals can function effectively and productively for a happier life.

Relaxed Young African Woman Texting On Her Phone In The Modern House Smiling African American Woman Using Smartphone At Home Messaging Or Browsing Social Networks While Relaxing On Couch

Objectives

The Foojan team was looking to launch a new app to help people with mental health and improve their lives. This innovative app would help individuals in all areas of their life. Because the app helps in many areas of life, it does not fall into one app category. The messaging had to communicate all the benefits in a concise way to attract the right audiences. The objective was to simplify the science behind the app and to run marketing campaigns to introduce the app and gain subscribers.

Strategy


The app helps people in over 30 life areas. To simplify the messaging, we decided to focus on the top 6 life areas such as relationships, career, and finance. We would create content to highlight the benefits of the app in these life areas. Then run marketing campaigns to appeal to different audiences for each life area.

Logo design Digital Marketing Agency

Logo Design

Website Design Digital Marketing Agency

Website Design

Copywriting Digital Marketing Agency

Copy Writing

Social media presence Digital Marketing Agency

Social Media Presence

Photography

Photography

Branding

Branding

Landing page Digital Marketing Agency

Landing Page Design

Video Marketing Digital Marketing Agency

Videography

Graphic Design Digital Marketing Agency

Graphic Design

SEO Digital Marketing Agency

SEO

Video production Digital Marketing Agency

Video Series

Blogging Digital Marketing Agency

Blogging

Process

We built a new website to showcase the new app and its benefits, focusing on the proven science behind the app. To simplify the science for the average consumer, we created infographics and videos for each of the top 6 life areas. We also created ad campaigns for Google and Facebook to drive traffic to the app landing pages.

  • Logo Design
  • Website Design
  • Graphic Design
  • Landing Page Design
  • Copy Writing
  • Branding
  • Social Media Presence
  • Photography
  • Videography
  • Video Series
  • Blogging
  • SEO

Creative

Results

The client is happy with the new look, feel, and functionality of the new website.  The landing pages are receiving organic traffic for their target keywords.