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4 Reasons You Need a Custom Marketing Strategy

4 Reasons You Need a Custom Marketing Strategy

Why Do I Need a Custom Marketing Strategy?

For small businesses, it can seem like there’s not much of a need for a custom marketing strategy. You probably know the basics: you need to have good SEO, you need to be on social media, and you need to be running digital advertising. While these are a few of the many building blocks for a successful marketing strategy, it goes much deeper. What SEO keywords are you optimizing and where? What are you effectively posting on social media? Are your ads even working? Having a custom marketing strategy is beneficial for businesses both large and small, so we put together 4 reasons you should have one.

There’s Careful Research in a Custom Marketing Strategy

Data is your friend. You shouldn’t be guessing what your marketing strategy is, it involves a lot of careful research and testing. A custom marketing strategy allows the marketer to closely look at your industry, competitors, platforms and tons of other research points to come up with what will successfully make your data point in an upward trend. Finding exactly what your target audience wants, how they want it, and what they need will be the heart and soul of your marketing strategy – but you need to research it, first.

4 Reasons You Need a Custom Marketing Strategy

4 Reasons You Need a Custom Marketing Strategy

A Custom Marketing Strategy Offers Better Content

Sure, you’re posting on social media every day. You might even be making videos for your YouTube page or writing blogs for your website. But, are you getting the right eyes on it all? Getting likes and views are great, but it’s about the quality of your audience – not the quantity. Make sure your content is not only existing but is effective and meaningful to your audience, as well.

Build a Deeper Relationship

Doing the research to find your target audience’s pain points and what type of content they like will allow you the opportunity to speak their language and build a deeper relationship with them. If they feel like you truly understand them, there should be no reason that they choose you over your competitor. Offering that personal touch through a custom marketing strategy will always give the competitive edge you need.

You Don’t Know As Much As You Think

Many business owners tend to believe that nobody knows more about their business than they do. They think they know exactly what keywords to optimize, what times to be posting on social media or what they should be talking to their audience about. However, many people are surprised to find out exactly how much they don’t know. Marketing agencies offer businesses the technical and performance-driven aspect of promoting a business that they just simply don’t know how to do. With years of experience under our belt, we know a thing or two about successful marketing strategies and how to work with you to give you the best results possible.

Are you ready to talk about your custom marketing strategy? Let us know! What you may find might just surprise you.

Armed with over 9 years of experience in digital marketing, Jaclyn Uloth started her career at a full-service digital marketing firm for five years, guiding many websites to completion as well as developing and executing sophisticated marketing strategies for countless brands. More recently, she was in charge of digital, social media and paid advertising efforts for well-known multinational franchise operations. Currently, she is using her years of experience and writing abilities to write marketing copy and blogs to boost the online presence of the brands she works with.