Migrating from Google Universal Analytics to Google Analytics 4
Google has recently announced an upgrade to its Universal Analytics platform, which will now be known as Google Analytics 4. This new update brings a plethora of features and improvements
Here’s How Marketers Tell Your Brand’s Story
Marketing Secret: How to Tell Your Brand Story Every brand has a story. In order for you to reach out to your target audience, you must be able to find them,
ChatGPT Pros and Cons
Understanding ChatGPT You know Google, and you know Bing, but do you know ChatGPT? ChatGPT is the hottest and most talked about search engine out there right now that uses artificial
What Is Your Brand Archetype? Find Out Here.
Let’s Talk About Brand Archetypes What is your brand’s personality? What are its character traits, the way it speaks, the way it serves, and the persona it exemplifies? Whether you’re aware
Digital Marketing Strategy to Recruit Volunteers for Clinical Research Trials
Recruiting volunteers for clinical research studies can be a challenging task, but social media and online advertising can be powerful tools to reach and engage potential participants. In this article,
Do You Know Your Customer Lifetime Value?
What Does Customer Lifetime Value Mean? There is no shortage of metrics, goals, and KPIs you are looking to set, follow, and exceed as a business owner. One of them includes
What are the Psychological Effects of Colors?
Color is a powerful tool in the world of design. It can be used to evoke moods, communicate messages, and create ambiance. But what are the psychological effects of colors?Different
Website Design and Digital Marketing for Dentists and Dental Offices
Why Dentists and Dental Offices Need Custom Websites Dentists and dental offices face unique challenges when it comes to marketing their practices. According to researchers, anywhere between 50 and 80% of
Lead Generation: How to Do It Successfully
Breaking Down Successful Lead Generation Lead generation: It is the ultimate goal for all of your marketing efforts. Putting in hard work, energy, money, trust, and endless research into a marketing
Three Ways to Get to Know Your Audience
Here’s How You Find Your Audience Summer is over, and the holidays are (somehow) just around the corner, which means the busiest marketing period. Chances are you are ramping up for