My New Years Resolution to Help Grow My Business
Your Marketing New Year’s Resolutions and How To Achieve Them
Welcome to 2024: New year, new you, new business moves! As a business owner, chances are that “Grow my business” is one of your top resolutions of the year every year. However, goals that are too broad can be difficult to achieve unless broken down into smaller, more achievable goals. If you’re ready to really grow your business for 2024, we’ve broken down your New Year’s resolution into those smaller, more achievable goals with a roadmap to get there. Keep reading to learn more about how to grow your business in 2024 and tangible ways to get started.
I will focus on my client’s needs.
One of the main ways you can grow your business in 2024 is to focus more on your client’s needs rather than finding ways for your clients to fit your mold. While it is important to focus on what you are best at as a company, you also need to keep in mind what your client’s needs are and be able to bend and sway. Are you finding that more and more clients need a service that you do not provide? Hire someone who can do it. Invest in continuing education. This is your year to find a way to give your clients what they need rather than hoping they fit you to a T.
I will simplify my brand messaging so a 5th grader understands what we do.
What is your business, and what do you do? Your brand messaging should be so simple that a child, your grandmother, or someone in an elevator can quickly understand it. If your brand’s mission statement is paragraphs long, toss it. Keep your brand messaging consistent and clear with a unique voice that your target audience will understand.
Think about Bounty: The Quicker Picker Upper. You immediately understand that their paper towel is better and picks up messes faster while also putting a smile on your face.
I will simplify my marketing visuals to make them super clear.
Your marketing visuals include everything from your logo, the colors and fonts you use, to videos you shoot, to the pictures you take. You need to make sure that all of these visuals are clear and concise so that people can have an immediate takeaway. If this sounds like you—for example, your logo has too many words or colors in it—2024 should be your year to focus on getting a new branding guide.
I will make it easier for new clients to find my company and hear my messaging.
If finding new clients is one of your biggest goals for 2024, you need to make sure that it is easy for them to find you. Ways you can make it easy for new clients to find your company and hear your messaging include:
- Understand your target audience. Knowing your target audience from the inside out is key to finding more of them to join the crew. We are experts at empathy mapping and using data tools to pinpoint exactly where they are. The next step? Go get them.
- Find the right channels. 2024 is your year to experiment with streaming video ads or digital out-of-home advertising.
- Invest in the right advertising. This is your year to up the game to high-quality ads in better places that give the user a clear call to action.
I will simplify my presentation and value proposition.
Your value proposition is your company’s declaration. Here is the formula: We do X because of Y.
Some examples of value propositions include:
- Visa: Connecting just about everyone to just about everyone else.
- Stripe: Payments infrastructure for the internet.
- Lyft driver recruitment: Set your own hours. Earn on your own terms.
As you can see, each of these examples is only a few words long. Some rules of thumb for coming up with a great value proposition include that you should be able to type it quickly, fit it on a business card, and finish saying it before a handshake ends.
Your company’s presentation should also reflect the same idea here. If you are the type of company that always has to introduce itself and show off what you do, make sure 2024 is the year you invest the time and energy into making that presentation as short—but impactful— as possible.
I will improve the onboarding experience clients have with my company.
What is the onboarding experience like when people choose to become your client? Is there a ton of paperwork, is it a long process, or have you had feedback that it could be better?
This year is a great time to take a look at your onboarding process and see how you can streamline it. Some simple ways of doing this include:
- Check out your competitors. Do a little competitor research to see what companies like yours are doing. Be sure to pay extra special attention to those competitors that you seem to be neck-and-neck with so that you can give yourself that special edge.
- Find what can be automated. A great way to simplify any process is to research tools that can help automate things. If one doesn’t exist, companies like Navazon can help develop custom solutions for you.
- Talk to your current clients. Chat with some of your current clients and let them know you’re looking for ways to improve your onboarding process. What is something they wish went smoother? Is there any feedback they are willing to provide?
I will improve my ongoing communication with clients.
One of the biggest complaints that many people have is that they are wined-and-dined in order to become a client, and then once they become one, they are left wondering what the next steps are. Much like a marriage, make sure you keep in great communication with your current clients and keep courting them just like you would if they were still in the hot lead stage. In many instances, one of the best ways to grow your business is by improving your relationship with your current clients so that they decide to buy more from you.
I will learn new skills to help my clients.
Get out of your pigeonhole: You will not be able to grow your business if you are not willing to grow your skill set. Industries change on a dime, especially right now during the advent of so much AI, technology advancement, and the need for instant gratification.
Some of the ways you can learn new skills to help your clients include:
- Ask them what they want. Perhaps you are not sure of what skills you need to learn because your clients already know you don’t provide it. Survey your clients to see what is something they’d love for you to provide for them.
- Look into the past. One of the benefits of looking in the rearview mirror is that you get to see where things went wrong and how to improve them. If you lost a big account or client in 2023 and want to avoid that happening again, now is the time to learn from it by acquiring your new skill.
- Take it to the toolbox. If there is a skill that you and your current employees do not have, check your toolbox. This includes researching for AI or automation tools that can perform the skill or looking into hiring contractors (or new employees) who can help.
I will survey my clients to learn how I can make things better.
You’ve seen it mentioned several times throughout this blog—ask your current clients what the best way is for you to improve their experience. Your clients will not only feel special, they will also feel happy to be a part of a company that is eager to grow and expand their skill set.
Some of the things you should include in a client survey are:
- How was your onboarding experience with us?
- How satisfied are you with the service we provide for you?
- What is something you wish was easier or better?
- What is your overall sentiment of our company?
No matter what you include in your client survey, make sure it is easy for them to fill out and use. Forms are a great way, in general, to improve your customer experience in 2024. Whether it is for current clients, prospective clients, or past clients you’re trying to win back, surveys and forms are important in capturing data that is unique to your business. There is nothing more frustrating than a long, tedious form, but finding the right automation and data tools can help get you there.
I will use AI and automation to help streamline my operations and give me more time to focus on my clients’ needs.
One of the best ways you can grow your business in 2024, no matter what your resolutions are, is to afford yourself the time to do it. There is no way you will be able to grow your business this year if you are stuck doing the same mundane tasks day after day.
Sound like a dream? It’s not. It’s actually called workflow automation, and something that you can absolutely get your hands on well before 2024 is over.
Some types of workflow automation include the following:
- Process automation: Process automation manages business processes for uniformity and transparency. Often handled by dedicated software, process automation can increase productivity and efficiency — while also delivering valuable business insights. Process mining and workflow automation are examples of process automation.
- Advanced automation: Advanced automation brings together humans and machines to integrate multiple systems across the organization. Supporting more complex processes, advanced automation relies on unstructured data coupled with machine learning, natural language processing, and analysis. It promotes knowledge management and decision support for specialized work.
- Intelligent automation: Driven by AI, intelligent automation means that machines can “learn” and make decisions based on situations they have encountered and analyzed. For example, in customer service, virtual assistants powered by AI can reduce costs while enabling smarter interactions between customers and human agents. The result is a better customer service experience.
Reach Your 2024 Goals with Navazon Digital
Growing your business for 2024 is a big goal that can be achieved, and we can help you start seeing results.
Navazon helps businesses increase profits through data-driven marketing that expands opportunities and reduces risk. As marketers and entrepreneurs, we understand the value of developing a memorable brand through creativity and consistency. This is accomplished through targeted graphics, videos, and websites that reflect our proven, time-tested methodologies and detailed analytics. It is an approach that’s proven effective for companies of all sizes, from start-ups and medium-sized businesses to large firms with an international presence.
We are content creators who listen to our clients so that we can formulate ideas and strategies based on your unique goals and philosophies. Thinking through those goals with our analytics-based approach, we study not only your tendencies but those of your competition and the market as a whole.
At Navazon, we do not believe in “one size fits all.” Every part of the marketing plan is customized to address your unique niche and positioning strategy. It’s how we excel. It’s why we succeed.
Schedule a free consultation with us now! Visit us at navazondigital.com for more information.
