Lights, Camera, TV and Streaming Video Ads!

TV And Streaming Video Advertising

Ever wanted to see your business name in lights? The dream of having your own commercial, whether on streaming or on TV, is actually more within reach than you may be thinking. TV and streaming ads are a great way to get new customers, and creating your own commercial is part of our wheelhouse. We’re here to give you our secrets to TV and streaming ads so you can get exactly where your customers are. Keep reading to learn more about TV and streaming video advertising and how you can get started today!

Why Should I Add TV and Streaming Ads to My Marketing Strategy?

Chances are, several people you know—and possibly even your own family—have made the decision to cut cable. You’re probably heading to your Apple TV or Roku device to open your favorite content app rather than scrolling through your cable’s never-ending guide. Entertainment is far-reaching now, and cable is becoming a thing of the past as ways to view content are rapidly evolving. More people are watching more content in more places, and finding where your customers are in these arenas will help put your marketing plan on the fast track to success.

Streaming platforms are an important place to be because your customers are there. People spend more dedicated time streaming than they do spending dedicated time doing just about anything else. Some important streaming stats you should know, according to Forbes, include:

• Americans spend an average of 13 hours and 11 minutes a day using digital media.
• 78% of all U.S. households subscribe to at least one or more streaming services.
• Netflix still dominates as the most subscribed to video streaming service, with 231 million subscribers.
• 82 million Americans pay an average of $10 a month for on-demand music streaming service and Spotify dominates.
• Consumer interest in video game streaming is growing rapidly among users and is a $9.3 billion per year industry.
• The way people access video streaming, such as through video streaming apps rose with revenue surpassing $72 billion in 2021. It’s projected to rise to $115 by 2026.
• The average American spends 3.1 hours per day streaming video, per Forbes Home.
• The global live-streaming market is estimated to reach over $247 billion by 2027.
• A little more than three of those hours per day were spent using traditional video streaming, with the rest of the time spent on smartphones, laptop, and desktop computers listening to audio and music, live streaming, and playing video games, as well as scrolling through social media.

How Do I Make a TV and Streaming Ad?

Creating your own TV and streaming ad can seem intimidating, but it can be as easy as creating any other piece of content for your business. At Navazon, we have a professional, in-house video production team who can create a beautiful TV and streaming ad that lines up with the rest of your marketing strategy. Ads created through our video production team have proven to generate sales, are long-lasting, and enable us to reach your audience through every pathway possible. We follow a proven methodology that has helped our clients generate hundreds of millions of dollars in direct sales.

We will handle everything for your TV and streaming ad, including:

• Scriptwriting
• Shot lists
• Casting
• Location scouting
• Props
• Green screen
• Day-of coordination
• Post-production
• Everything in between!

Where Do The Ads Show Up?

Once the ad has been created, we buy cable video ads for clients through Spectrum and Cox. With cable ads, we target specific markets and areas and create a media plan that includes times and channels. For instance, we can target business people by running ads on Bloomberg, CNN, or Fox, while targeting households by selecting Food Network, Animal Planet, or HGTV.

In addition to cable ads, we also buy streaming video ads. With these, we have additional targeting capabilities, like age, household income, gender, and topics of interest. Ads run on YouTube, Connected TVs, Hulu, Amazon Prime, DirectTV, and OTT.

Understanding OTT vs. CTV

Wait—What is OTT? OTT stands for Over The Top. According to Amazon, if you’ve ever binged a show on Freevee, streamed a live event on Twitch, or watched your favorite network broadcast app on Fire TV, you’ve experienced over-the-top (OTT) video content. OTT, which is sometimes also called streaming TV, represents any content that is delivered directly to viewers via a streaming video service over the Internet, bypassing the traditional cable set box, and typically viewed on a TV.

OTT ads, also known as streaming TV ads, are the advertisements delivered to viewers within this video content. OTT, or streaming TV, ads offer an opportunity for advertisers to reach new audiences at scale as more viewers lean into streaming video content in lieu of traditional cable and broadcast TV. In this post, we will provide an overview of OTT advertising, define common terms, and share how Amazon Streaming TV and online video ads help brands deliver their messages at scale.

CTV is an acronym that you might be a little more familiar with. CTV stands for connected television. If you have watched content through a device connected to the internet, such as cable TV in your living room, then you have watched CTV. CTV can be watched through an internet streaming device, such as Apple TV, Roku, or a Smart TV.

Are TV & Streaming Ads Expensive?

Just like any other aspect of digital marketing, there is an upfront cost to creating your TV and steaming ad, then placing it on the right channels. As an agency, we have many benefits surrounding the cost commitment that gets trickled down to our clients, allowing you to get more bang for your buck while your dollars go further.

At Navazon, we have the agency benefit of getting our commission paid by the cable companies and not our clients. We have very special deals with TV and streaming providers which our clients can take advantage of that help save a lot of money compared to approaching them directly.

Why TV and Streaming Video Ads Work

TV and streaming ads are a great addition to your marketing strategy because they are relatively easy to make, cost-effective, and they deliver amazing results. Statistics surrounding why TV and streaming ads just work include:

• The number of monthly Connected TV users in Gen Z is expected to rise from 49.6 million individuals in the US in 2022 to 56.1 million by 2025. (+6.5 Million) (1)
• Around 73% of Connected TV viewers prefer to watch free ad-supported content vs. paying for ad-free CTV content.
• Over 78% of US households are reachable via connected TV (CTV) programmatic advertising.
• Over two-thirds of all CTV ad views occur on Roku and Fire TV devices. Connected TV advertising spend is expected to rise from $17.44 billion in 2022 to $27.47 billion by 2025. (+57.51% Increase)
• The share of CTV advertising as a part of overall marketing spend is expected to rise from 5.5% in 2022 to 6.9% by 2025 as advertisers reallocate money from other channels.
• CTV ads enjoy much higher engagement rates than traditional ads. CTV sees a 94% viewer completion rate vs. just 74% and 69% on PC and mobile devices, respectively.
• 60% of TV advertisers shifted their budget from linear TV to connected TV (CTV) and over-the-top (OTT) platforms in 2021.
• 81% of TV advertisers cite “targeting and efficiency” as the primary reason for shifting ad spending to CTV/OTT and moving away from linear / cable TV advertising.

Target The Right People

At the same time as keeping your up-front costs as low as possible, the money that is spent on streaming advertising goes so much further in reaching the right audience than other forms of marketing. Streaming service ads can be specifically targeted to your target audience through every possible demographic, such as age, gender, interests, and much more. Rather than regular TV ads that hope the right audience is viewing at the right time, you can target exactly who you want at the exact time they’re watching and ensure your advertising dollars go further.

You can target people who have visited your site, upload your CRM lists, show content specifically for people who have been searching for a dentist in their area, and endless other options. The capabilities of TV and streaming ads are so much more than many other forms of advertising, which is why it is so highly recommended. We weed out the people who won’t act on your call to action, saving your bottom line.

Awesome Data and Performance Tracking

Another great benefit of TV and streaming ads is the fact that they provide awesome data and performance tracking. Data surrounding campaign performance is hugely important, and these types of ads provide us with the following:

• Performance dashboards
• Key performance indicators
• Integration with Google Analytics
• Ability to compare results
• Viewing time
• Conversion rates
• And much more

According to Amazon Ads, measurement is a critical element of any digital ad campaign, and streaming TV advertising is no different. It’s important for advertisers to know which audiences they are connecting with and how different ad products, like audio or display, complement and amplify a streaming TV investment. Compared to streaming TV, linear TV ad measurement typically relies on TV attribution or analysis by cable or satellite providers and agencies. Streaming TV measurement is more comprehensive, and advertisers can leverage audience insights to understand the audiences their campaigns reach. Some useful metrics to measure campaigns are brand reach, brand lift, and offline lift.

Start TV & Streaming Ads with Navazon Digital

Ready to start streaming your business’s commercial and get more customers than ever? We are experts in that, and we can help every step of the way to get your business on TVs and other devices. And, when Hollywood calls? Don’t forget us!

Navazon helps businesses increase profits through data-driven marketing that expands opportunities and reduces risk. As marketers and entrepreneurs, we understand the value of developing a memorable brand through creativity and consistency. This is accomplished through targeted graphics, videos, and websites that reflect our proven, time-tested methodologies and detailed analytics. It is an approach that’s proven effective for companies of all sizes, from start-ups and medium-sized businesses to large firms with an international presence.

We are content creators who listen to our clients so that we can formulate ideas and strategies based on your unique goals and philosophies. Thinking through those goals with our analytics-based approach, we study not only your tendencies but those of your competition and the market as a whole.

Equipped with this knowledge, we develop a powerful plan, test it and then roll it out on a modest scale. Once we arrive at the winning formula, we can scale up rapidly to meet even the most optimistic growth projections.

At Navazon, we do not believe in “one size fits all.” Every part of the marketing plan is customized to address your unique niche and positioning strategy. It’s how we excel. It’s why we succeed.

Schedule a free consultation with us now! Visit us at navazondigital.com for more information.